Job Overview
Join our forward-thinking startup as the Director of Marketing, where you will play a pivotal role in transforming health and wellness access through our innovative digital platform. Our mission is to empower individuals in their wellness journeys by providing a comprehensive selection of health products, facilitated by telehealth services and a direct-to-consumer model. This remote position offers an exceptional opportunity for a seasoned marketing leader to drive our growth strategy and enhance the customer experience.
Key Responsibilities
- Design and implement a comprehensive marketing strategy targeting customer acquisition, retention, and return on investment across platforms including Google, Facebook, and Bing.
- Develop and execute extensive email and SMS marketing initiatives.
- Conduct thorough market research and competitive analysis to identify avenues for growth and differentiation.
- Lead marketing initiatives aimed at significantly expanding our customer base and effectively promoting our digital healthcare services.
- Utilize data-driven insights to direct marketing strategies, measuring the effectiveness of efforts.
- Manage partnerships with digital agencies and oversee affiliate programs to enhance reach and drive customer acquisition.
- Collaborate with creative teams to produce high-impact digital advertising content that aligns with brand standards.
- Analyze campaign performance through analytics tools, implementing data-driven adjustments and A/B testing to optimize results.
- Oversee the marketing budget, ensuring efficient allocation in line with performance objectives.
- Collaborate cross-functionally with product, operations, and customer experience teams to synchronize marketing efforts with the overall brand strategy.
- Ensure compliance with healthcare regulations across all marketing activities.
Required Skills
- Minimum of 7 years of marketing experience, with at least 3 years in a leadership capacity.
- Proven track record in growth marketing and customer acquisition, particularly in direct-to-consumer campaigns.
- Strong analytical capabilities, with familiarity in utilizing marketing analytics tools.
- Expertise in paid search, social media advertising, and performance marketing.
- Experience in managing creative pipelines for digital advertising initiatives.
- Proficient in managing relationships with external vendors and partners.
- Capable of overseeing a marketing budget of $250k or more per month.
Qualifications
- Bachelor's degree in Marketing, Business Administration, or a related discipline; MBA preferred.
- Demonstrated ability to achieve revenue growth of $20-30 million through effective marketing strategies.
- Familiarity with telemedicine regulations is a plus.
Career Growth Opportunities
We are committed to fostering professional development and providing pathways for career advancement. As a member of our innovative team, you will have the chance to grow your skills and expertise within the dynamic health-tech industry.
Company Culture and Values
Our organization promotes a culture of agility, collaboration, and innovation. We value the contributions of every team member and strive to create a supportive environment that encourages creativity and customer-centric solutions.
Compensation And Benefits
- Competitive salary and performance-based bonuses.
- Comprehensive health, dental, and vision insurance.
- Flexible work schedule with remote options.
- Opportunities for professional growth and mentorship within a collaborative team.
Employment Type: Full-Time
