Job Description
Ethos was built to make it faster and easier to get life insurance for the next million families. Our approach blends industry expertise, technology, and the human touch to find you the right policy to protect your loved ones.
We leverage deep technology and data science to streamline the life insurance process, making it more accessible and convenient. Using predictive analytics, we are able to transform a traditionally multi-week process into a modern digital experience for our users that can take just minutes! We’ve issued billions in coverage each month and eliminated the traditional barriers, ushering the industry into the modern age. Our full-stack technology platform is the backbone of family financial health.
We make getting life insurance easier, faster and better for everyone.
Our investors include General Catalyst, Sequoia Capital, Accel Partners, Google Ventures, SoftBank, and the investment vehicles of Jay-Z, Kevin Durant, Robert Downey Jr and others. This year, we were named on CB Insights' Global Insurtech 50 list and BuiltIn's Top 100 Midsize Companies in San Francisco. We are scaling quickly and looking for passionate people to protect the next million families!
About the role
We're seeking a Sr. Integrated Marketing Manager to lead the development and execution of integrated marketing strategies across all channels for new insurance and end-of-life planning products. This role will be instrumental in driving customer acquisition and revenue growth by developing compelling marketing plans, building messaging strategy, and overseeing creative testing.
Duties and Responsibilities:
- Develop & Execute Integrated Marketing Strategies:
- Lead the development and execution of comprehensive marketing strategies for new product launches across all channels (digital, social, content, email, etc.).
- Define target audiences, positioning, key messaging, and channel strategies to maximize impact.
- Collaborate closely with channel managers on the acquisition team to ensure seamless execution of the overarching marketing strategy across all channels.
- Product Launches:
- Collaborate closely with product development, sales, and other cross-functional teams to ensure successful product launches.
- Monitor post-launch performance, analyze results, and make necessary adjustments to the GTM strategy.
- Brand Stewardship:
- Develop and maintain a strong brand identity and messaging for new products, ensuring alignment with the overall company brand.
- Collaborate with creative teams to develop high-quality marketing assets, including ad copy, social media content, website copy, and video.
- Channel Creative & Messaging Strategy:
- Develop and manage the overall marketing strategy and creative testing roadmap for Search & Affiliate channels across new and core products.
- Collaborate with channel managers on creative optimization to improve performance.
- Analyze creative performance data and incorporate insights into future creative testing roadmap.
- Market Research & Analysis:
- Conduct thorough market research and competitive analysis to identify market trends, target audiences, and competitive advantages.
- Translate consumer and competitive insights into actionable marketing strategies.
Qualifications and Skills:
- Bachelor's degree in Marketing, Business, or a related field.
- 7+ years of experience in integrated marketing, brand marketing, or a similar role
- Proven experience in developing and executing successful go-to-market strategies for new products or services.
- Deep understanding of digital marketing channels, including search, social media, content marketing, email marketing, and paid advertising.
- Strong written and verbal communication skills, with the ability to craft compelling and persuasive marketing messages.
- Experience with data analysis and creative performance reporting, with the ability to draw insights and make data-driven decisions.
- Strong problem-solving and project management skills.
- Excellent communication, collaboration, and presentation skills.
- Passion for the insurtech industry and a desire to innovate.
#LI-Remote #JA-1
The US national base salary range for this full-time position is $114,000 - $203,000. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.
Please note that the compensation details listed in US role postings reflect the base salary only and do not include applicable bonus, equity, or benefits.
You can find further details of our US benefits at https://www.ethoslife.com/careers/
Don’t meet every single requirement? If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. At Ethos we are dedicated to building a diverse, inclusive and authentic workplace.
We are an equal opportunity employer who values diversity and inclusion and look for applicants who understand, embrace and thrive in a multicultural world. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the SF Fair Chance Ordinance, we will consider employment for qualified applicants with arrests and conviction records.
