Job Title: Specialist, Email & Digital Marketing
Location: Fully Remote (U.S.-based)
Salary Range: \(67,000 - \)75,000
Job Overview
We are on the lookout for a proactive and meticulous Specialist in Email & Digital Marketing to become a valued member of our expanding Audience Growth team. This role is pivotal in engaging our customer base and enhancing both acquisition and retention through impactful email marketing initiatives. You will take charge of designing, implementing, and refining email content, automation workflows, and A/B testing strategies aimed at optimizing the customer experience.
Key Responsibilities
- Create, schedule, and disseminate email content and materials across various brands promptly.
- Develop email campaigns that effectively engage users and align with both team and company objectives.
- Stay abreast of industry trends and best practices, applying relevant insights to our strategies.
- Utilize graphic design tools to craft visually appealing materials for email campaigns.
- Implement HTML/CSS for email development, adapting existing templates and generating new ones as required.
- Oversee email workflows, schedules, and project kickoff activities.
- Collaborate with cross-functional teams to manage timelines and specifications for email campaigns.
- Ensure mobile responsiveness of emails and compliance with best practices across all devices and email clients.
- Conduct proofreading, quality assurance, and manage the scheduling and final delivery of emails.
- Lead testing initiatives to enhance email performance and identify growth opportunities.
- Provide insights on email best practices and seek out new technologies to foster innovation and create impactful content.
- Undertake additional duties and special projects as required.
Required Skills
- Proficiency in email marketing and deployment tools.
- Strong capabilities in crafting engaging subject lines, email copy, and designs that adhere to brand standards.
- Competence in analyzing campaign metrics (including open rates and click-through rates) to maximize performance.
- Understanding of email marketing legislation (CAN-SPAM, privacy regulations, data management).
- Familiarity with HTML/CSS coding for emails is preferred.
- Experience with tools like Google Suite, Asana, Microsoft Office, and email service platforms (Iterable, Digioh) is advantageous.
- Exceptional attention to detail and organizational prowess.
- Strong communication skills with an emphasis on effective collaboration.
- A desire to innovate and continually enhance email processes.
Career Growth Opportunities
This position presents significant avenues for professional development and advancement as you engage with seasoned professionals in a vibrant team environment.
Company Culture And Values
We are dedicated to cultivating a diverse and inclusive workforce, where all perspectives and experiences are valued. Our collaborative spirit encourages innovation and continuous improvement, forming the core of our work culture.
Compensation And Benefits
- Salary Range: \(67,000 - \)75,000
- Comprehensive benefits package, including health and wellness programs.
Equal Opportunity Employer Statement
We are committed to assembling a diverse team that reflects the communities we serve. We welcome applications from all qualified candidates regardless of race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, HIV status, veteran status, or any other status protected by law.
How To Apply
Interested candidates are encouraged to submit their resume and cover letter through our online application portal.
Employment Type: Full-Time
