Country: United States
City: New York
Job Family: Marketing
Contract Type: Unlimited-term
Job ID: 51588
GoGo squeeZ - Brand Director
Bel, makers of iconic brands including GoGo squeeZ, Babybel, The Laughing Cow, and Boursin is a growing global company that values your contributions, strives to create a sense of belonging for everyone and offers career growth and development opportunities, as well as competitive total compensation and meaningful well-being benefits from day one. For All, For Good, our company signature, reflects Bel’s commitment to sustainability and healthier and responsible food for all.
The company has headquarters in Chicago (Bel Brands USA) and New York City (GoGo Squeez) and operates 5 manufacturing plants in Little Chute, WI; Leitchfield, KY; Brookings, SD; Traverse City, MI; and Nampa, ID.
Job Description Summary
The Marketing organization is responsible for developing the long-term strategy for the brand in the US, building differentiated market positioning, developing superior brand mixes and brand portfolio strategies, as well as developing and executing integrated marketing plans. Specifically, brand management defines the brand’s product mix pricing, packaging, trade merchandising, advertising and promotion strategies and is responsible for P&L management in delivering profit, volume and market share objectives.
The Brand Director owns and leads the strategic plan development and execution to drive continued sustainable growth. To do so, the Brand Director defines core strategies and translates those strategies into initiatives that will result in accelerated awareness, share and profit growth through focused and holistic breakthrough marketing plans and innovation portfolios. This dynamic, growth focused and out of the box thinker & leader is responsible for developing their brand team and enrolling and aligning leaders at all levels in the organization and is expected to work closely with Consumer Insights, RID, Finance, Sales, Innovation, Global Marketing teams, and Industrial to optimize product lines and deliver sustainable profit growth.
Essential Duties And Responsibilities
- Planning Leadership: Creates and aligns senior management and global partners to multi-year brand growth strategic plans as well as annual marketing plans based on critical analysis of business performance and US strategies. Align other functions/teams to these strategies and annual plan for assigned brand(s).
- Brand Strategy Leadership: In close collaboration with Global Brand Teams, owns and develops brand strategy bringing brand purpose to life inclusive of overall US growth strategy, local positioning, tactical plan, price/value proposition, strategic target activation and new product strategies across all channels including out of home/food service
- Communications & Integrated Marketing Leadership: Leads agency partner relationship to ensure maximum efficiency, breakthrough marketing activations and drive big impact on a high priority growth brand
- Innovation Portfolio Strategy: Partners with US Innovation team to define and execute portfolio innovation plans for line extensions and new product introductions, ensuring effective and on-time route to market.
- P&L Management: Delivers business plan results and owns decisions that impact the brand P&L including prioritization on resources.
- People & Organizational Management: owns talent management and development for their brand team and developing critical brand team competencies. Proven ability to navigate decisions through multi-faceted organizations
- Go-To-Market Strategist: exhibits deep understanding of Customer channels and product route to market; ability to partner with Sales and Supply Chain through the S&OP and Innovation process.
- Internal and External Brand Stewardship: Inspires all levels of organization around the purpose of the brand and create excitement and engagement with the brand internally
- Reporting & Data Analytics: In partnership with Strategic Insights team, leading the brand team in consumption reporting, forecasting, and full diagnostics of the business
Qualifications And Competencies
- Bachelor’s degree required, MBA preferred
- 10+ years of relevant marketing experience (CPG preferred)
Specific Competencies Required
- Ability to enroll and align leaders at all levels through effective storytelling and clearly articulated (verbal and visual PowerPoint) strategic thinking and build strong relationships at senior level of US and global leadership team to effectively drive decision making in matrixed organization
- This person must have a demonstrated track record for success in leading cross functional teams with significant experience in executing high impact advertising & marketing plans and demonstrating solution oriented, creative ‘outside the box thinking’, strong customer experience in either sales rotation or close sales collaboration in marketing function, and knowledge of manufacturing and distribution processes.
- Must have experience managing multiple projects at once in a fast-paced environment.
- Ability to manage through a complex matrix-based organization, with influential leadership skills to align all stakeholders
- Must be an independent and proactive contributor that can excel in changing and ambiguous situations
- Must have expertise in data analysis (Nielsen/IRI preferred); translating data into insights, demonstrate strong leadership, teamwork and strategic thinking skills.
- Ability to communicate (both verbally and in writing) concisely and effectively within function and with direct reports, cross-functional team, and agency partners.
Performance Expectations
- Takes full ownership mindset towards applicable business lines, strategy, and associated performance.
- Gains trust and respect of management, direct reports, cross-functional teams, global partners, vendors, and agency partners. Maintains the integrity of confidential business and product information.
- Makes decisions in a complex environment without having all the information at hand.
- Pushes boundaries to drive high growth, including new & bigger ways of engaging with consumers and driving creative thinking within internal and external teams
- Demonstrate initiative to proactively raise a concern, offer a proposed course of action or seek additional support to advance the Brand agenda. Demonstrate that same initiative from less intuitive opportunities that could be uncovered.
- Can prioritize his/her key areas of focus and projects in challenging contexts. Can do the same for his/her team.
- Gives and can receive ongoing, straightforward, and constructive feedback.
- Develops trustful relationships and engages teams towards common objectives.
- Can be trusted to contribute key deliverables on-time with the utmost quality and accuracy.
Working Conditions: Work is performed largely in a hybrid office environment (2-3 days/week in office). Hours of work will generally be during regular business hours with at least 40 hours a week. At times there will be some variation in work hours due to special projects, deadlines and other concerns. Occasional travel may be required.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Acknowledgement: This job description describes the general nature and level of work performed by employee assigned to this position. It does not state or imply that these are the only duties and responsibilities assigned to the job. The employee may be required to perform other job-related duties as requested by management. All requirements are subject to change over time and to possible modifications to reasonably accommodate individuals with a disability.
Total Rewards:
Base Salary: $185,000 - $200,000
Bonus opportunity: 20%
20 days PTO
4% match on 401k
Health care by Cigna
Free Vision & Dental
Hybrid role based in NYC
Bel Brands is an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, protected veteran status, disability status or any other basis protected by applicable federal, state, or local laws. Bel Brands prohibits harassment of applicants or employees based on any of these protected categories. It is also Bel Brand’s policy to comply with all applicable federal, state and local laws respecting consideration of unemployment status in making hiring decisions.
Bel Brands is committed to recruiting, hiring and promoting people with disabilities and veterans. If you need an accommodation or assistance in using the website, please call 312-462-1500.
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