Position: Marketing Operations Manager
Location: Boston, MA (hybrid work arrangement, remote considered)
Position Summary:
Are you a strategic thinker with a passion for optimizing marketing processes and driving business impact? MOCA Systems, Inc. is seeking a Marketing Operations Manager to join our dynamic team. In this role, you'll work at the intersection of marketing, sales, and revenue operations to develop and lead our marketing execution and operations strategy. You'll "own" the playbooks for campaign design, orchestration, attribution, lead scoring, and ABM and nurture frameworks, directly tying our efforts to our business goals.
As a critical team member, you will ensure the health and integrity of our data, drive focus on marketing and funnel performance, and continuously improve acquisition and conversion metrics. Your expertise in martech management, data architecture, and operational excellence will be pivotal in enhancing productivity and marketing efficiency across our teams. If you're ready to bring a data-driven approach and a collaborative mindset to elevate our marketing operations, we’d love to hear from you!
Essential Functions:
Strategy:
- Work across marketing and sales/revenue ops to create and lead our marketing execution and operations strategy tied directly to business goals
- Own the playbooks for campaign design and orchestration. This includes attribution, lead scoring, ABM, and nurture frameworks
- Perform on-going industry research to find content gaps.
Data Management and Insights:
- Ensure the health and data integrity of the contact database
- Bring focus to marketing and funnel performance, continuously improving funnel acquisition and conversion
- Understand the process and flow of data throughout the tooling architecture to quickly diagnose and solve problems experienced by the marketing and sales teams
- Maintain data structure to expand account-based marketing, personalization, dynamic content and marketing attribution
Technology:
- Oversee the management and health of the martech stack
- Identify, evaluate, onboard, and manage vendor relationships to improve productivity and marketing efficiency
Co-Lead Operational Excellence:
- Closely align with Sales/Revenue Operations and Marketing to ensure campaigns have the maximum impact on the funnel
- Experiment with calculated risk and new processes to improve execution
- Spearhead adoption, management, and ongoing review of marketing operational processes in pursuit of accuracy and efficiency
- Maintain ongoing collaboration, support, and timely feedback from Marketing, Sales, Revenue/Sales Operations, and leadership
Qualifications:
- 5+ years of marketing operations for B2B companies
- Self-starter and independent thinker with strong project management skills.
- Demonstrated ability to work independently with minimal supervision
- Deadline oriented and disciplined operational leader.
- Entrepreneurial and collaborative with a strong sense of urgency and comfort with ambiguity
- Must be able to respond quickly in an environment of changing priorities
- Experience with managing and improving lead generation funnels.
- Familiar with audience engagement tactics, analysis, and research
- Strong research, writing, and editing skills
- Working knowledge and familiarity with analytical concepts and their use in optimizing content strategies
- Strong communication and interpersonal skills
- A working knowledge of on-site SEO, such as site structure, internal linking, optimizing content, etc
- Construction industry (including construction technology) experience is a plus
Platform Skills:
- Strong working knowledge of:
- Marketo
- Pardot
- Salesforce
- Wordpress
- Google Analytics and Google Tag Manager
- LeanData experience is a plus
- Basic HTML/CSS skills is a plus
- Understanding of UI/UX best practices is a plus
About MOCA Systems, Inc.:
MOCA Systems, Inc. (MSI) is a leading services and software provider for the Architecture, Engineering, and Construction industry. MSI delivers innovative solutions to Owners, Engineers, Architects, and Contractors working on some of the world’s largest, most complex construction projects. A profitable firm with offices across the United States and partners around the globe, MSI’s services and technology offerings ensure that projects are delivered on time and on budget and fulfill all Owner expectations. To learn more, visit mocasystems.com.
About MOCA Services:
MOCA Services is a full-service provider for Owners in the design and construction industry. Our battle-tested programs help clients make their projects successful from project ideation, through construction, and to occupancy. MOCA Services is relationship-focused and provides solutions for on time, on budget, and on scope delivery of large, complex, and socially important projects. To learn more, visit mocaservices.com.
Equal Opportunity Employer Statement:
MOCA Systems, Inc. (“MSI”) is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind: MSI is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment.All employment decisions at MSI are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, sex, sexual orientation, gender identity, national origin, veteran, disability, or any other status protected by the laws or regulations in the locations where we operate. MOCA will not tolerate discrimination or harassment based on any of these characteristics. MSI encourages applicants of all ages.
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