Job Description
E-retail + Trade Marketing
Negotiate seasonal co-op
Create and share finalized co-op plan for leadership review
Manage monthly communication + updates with retailers
Gather and share all assets for retailer co-op programs from HQ
Key contact for asset approvals for retailer co-op programs
Manage dialog with key account leads (sales directors)
Ensure retailer execution of all co-op agreed upon activations
Share monthly updates regarding status of retailer co-op, inputs into business
review
Receive all retailer recaps + analysis, summarize and present for US + HQ
Strategy + Roadmap
Create and manage roadmap + milestones for US e-retail
Monitor and evaluate .com performance at each retailer
Brand Adherence
Ensure US.coms adherence to MFK brand guidelines
Responsible for all catalog updates (PDPs, site placements, etc)
Manage catalog of all retailer specifications, needs
Share updated e-retail campaign toolkits for local needs w/ retailers
Competitive Insights
Gather and share updated e-CRM programming (newsletters, etc)
Ongoing competitive analysis to ensure MFK competitive advantage
Monitor and communicate retailer promotional offers (% off, EGC, etc)
Recapping and Analysis
Share monthly reporting for ongoing activations, final analysis and go forward
strategy
Monthly, quarterly, recapping for HQ + US team
