About the Company
Our client has proudly been featured on Inc's 500 Fastest Growing Companies in America for 4 years in a row. Our client is the engine behind the greatest consulting firms on the planet, delivering back-office time/budgeting and invoicing to over 2,500 firms worldwide and tracking over $4 billion in billable time each year. Our flagship product is a SaaS-based system that is custom-built for the professional services industry. Our client is a PE-backed company, headquartered out of Chicago, with offices in Chicago, Boston, Phoenix and most recently, expanding internationally. We've proudly been named on Crain’s “Best Places to Work” 3 years in a row -- if you're motivated to join a hyper growth organization, we're eager to talk to you.
About the Role
We are seeking a strategic and results-driven Vice President, Marketing to lead and scale our marketing initiatives. This role combines the responsibilities of product marketing and growth marketing, emphasizing demand generation, go-to-market strategies, and building brand awareness. Reporting to the Chief Commercial Officer, the VP of Marketing will drive profitable growth by integrating creative vision with data-driven execution.
Responsibilities
- Strategic Leadership
- Develop and execute a comprehensive marketing strategy aligned with company goals, focusing on demand generation, brand positioning, and customer acquisition.
- Oversee and integrate product marketing, digital marketing, and pipeline generation to deliver scalable growth.
- Serve as a cross-functional leader, collaborating with Product, Sales, and Learning & Development teams to align strategies.
- Go-to-Market Excellence
- Lead go-to-market strategies for new product launches, ensuring seamless execution with tailored messaging for target audiences.
- Translate product roadmaps into compelling marketing messages that drive adoption and utilization.
- Develop competitive market intelligence to position our client as a leader in the SaaS space.
- Demand Generation & Pipeline Growth
- Partner with sales leadership to create and track initiatives that build pipelines across inbound channels, targeted demand programs, and cross-sell/up-sell opportunities.
- Manage budgets for digital marketing and demand initiatives, ensuring resources are allocated for maximum ROI.
- Enhance digital experiences for prospects and customers across the entire journey, from discovery to expansion.
- Develop and execute customer marketing strategies that deepen engagement, promote feature adoption, and drive customer retention.
- Build and scale advocacy programs, including case studies, testimonials, and referrals, to showcase customer success.
- Collaborate with Customer Success and Product teams to ensure a unified approach to client communications and engagement.
- Launch and manage events, user groups, and community-building initiatives to strengthen customer relationships and create brand ambassadors.
- Drive strong customer attach and cross-sell for our platform of products
- AI-Driven Innovation
- Identify and implement AI-driven solutions for predictive analytics, personalized marketing, and campaign performance optimization.
- Foster a culture of experimentation with AI-powered tools, such as chatbots, marketing automation, and content generation platforms, to deliver innovative customer experiences.
- Stay ahead of trends in AI and machine learning to incorporate emerging technologies into the marketing strategy.
- Team Leadership
- Build and mentor a high-performing marketing team, fostering innovation, experimentation, and professional growth.
- Create a culture of collaboration, encouraging rapid iteration and creative problem-solving.
- Customer-Centric Marketing
- Serve as a key touchpoint for client feedback, using insights to refine messaging and marketing strategies.
- Build thought leadership initiatives to enhance customer engagement, including executive-level user conferences and other strategic events.
Qualifications
- 10+ years of experience in B2B marketing with a proven track record of driving revenue and process improvements.
- 5+ years of leadership experience managing high-performing teams and overseeing demand models in a SaaS environment.
- Expertise in digital marketing, demand generation, and leveraging marketing technology stacks.
- Strong skills in crafting go-to-market strategies, sales enablement, and competitive market analysis.
- Exceptional project management, communication, and analytical abilities.
- Add something about data driven, fast paced, results oriented, rapid iteration and customer insight?
- Proven ability to thrive in a fast-paced, results-oriented environment, leveraging data-driven decision-making, rapid iteration, and deep customer insights to achieve measurable outcomes.
What We Offer
- Competitive salary and performance-based bonuses.
- 100% employer-paid benefits, including medical, dental, vision, disability, and life insurance.
- Generous paid time off, including holidays and parental leave.
- Flexible work environment with hybrid schedules and remote opportunities.
- Professional growth opportunities within a high-growth, innovative SaaS company.
