ABOUT NATURE'S BAKERY
Nature's Bakery believes that simple, wholesome snacks are the best fuel for active, joyful lives. Founded in 2011, Nature's Bakery was built on a promise to always deliver better-for-you snacks that taste as good as they make you feel. We bake our own bars with recipes that prioritize real, simple, and wholesome ingredients like sun-ripened fruit and hearty whole grains to create soft-baked snacks that are plant-based, nut-free, dairy-free, and 100% Non-GMO Project Verified. We are best known for our whole wheat Fig Bars but are continuously innovating with Gluten Free Fig Bars, Oatmeal Crumble Bars, Double Chocolate Brownie Bars and more!
Today, we are one of the fastest growing snack brands in the category and have recently joined KIND, a healthy snacking leader, and the Mars family of companies, to accelerate the growth of our healthier snacking platform. We have a bright future ahead of us. Come bake with us and create a world of snacking that is both good, and good for you.
JOB DESCRIPTION
The Associate Brand Manager-Innovation position contributes to brand success by being responsible for execution of the company's new products, concepts and items in support of the company growth. This role supports the Innovation business activities by collaborating with base, sales, product development, brand, operations, and finance to support in building incremental growth, reporting to the Sr. Brand Manager-Innovation. This role also serves as support for consumer research studies.
Primary Responsibilities
- Be a champion for our category, brand and consumer: Use marketplace data and trends to conduct key analyses and provide recommendations to the brand and product development teams on new items, and competition; uncovering & reporting key insights & analytics to drive successful innovation plans.
- Understand retail environment & how to best win at key customers/channels: support in developing customer presentations that communicate key insights for new items at retailers with a solid foundation of storytelling.
- Support cross functionally: Primary team contact for the cross-functional team to ensure successful product launches
- Manage new item launches: packaging, samples, assets, timeline, specs, sales materials, and selling decks alongside project manager
- Coordinate and help facilitate cross-functional discussions that support and drive innovation workstreams forward, working closely with the product development/R&D teams
- Primary Brand Creative point of contact for vendor questions (invoice & vendor management)
- Take the lead, create and maintain internal product briefs, artwork review, routing, & release process and product specs
- Support consumer research studies working closely with our agency partners
Qualifications:
The ideal candidate has an authentic passion for consumers, snacking and building brands, with some experience working in a sales, research or brand role in the consumer-packaged goods or food industry.
Ideal Qualifications:
- 3-4 years prior working experience (consumer packaged goods industry is a plus)
- BS/BA degree, MBA preferred.
- Analytical capability pulling and deriving insights from data, preferably fluent with IRI/Nielsen
- Strong communication/writing skills
- Highly organized and detail-oriented
- Results & action-oriented
- Consumer-first mindset
- Highly creative
Your Career Journey At Nature's Bakery
As a young company, we have had the opportunity to shape, reinforce and live our five core company values daily:
- Growth Minded. You are incessantly curious, you believe career development is a journey built on experiences, feedback, and personal growth
- Solutions-Focused. You excel at both thinking and doing and have a track record of turning organizational objectives into actionable solutions
- Respect. You thrive in environments where team members treat each other with respect and support one another, in fact you believe the best solutions emerge when you can engage in fact-based, low-ego discussions
- Stronger Together. Working as a team towards a common goal, we thrive on collaboration because we believe each of us has a unique perspective to offer
- Integrity. "Doing the right thing" guides you, it is the compass that guides every decision and action you take
Our culture enables us to succeed as individuals and as a company. From the start, you will have ownership over projects because we are a lean organization that tightly collaborates for faster decision-making. In doing so, you will deepen your skillsets while having exposure to broader experiences and senior leadership. Named by Fortune as one of the "World's Best Workplaces," Mars, Inc. is a purpose-driven organization that will also provide you access to advancement and career growth opportunities, either within Nature's Bakery or the broader Mars family of companies.
EEO
We are committed to an inclusive workplace where diversity in all its forms is championed. We are proud to be an equal opportunity workplace and we are an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants with criminal histories, consistent with legal requirements. If you require special accommodation, please let us know.
Privacy Policy
Mars and its family of brands is committed to transparency and responsibility in how we handle the personal data entrusted to us by our customers and consumers. To learn more about our privacy policy please follow this link.
