Job Summary:
Drunk Elephant is seeking a Freelance Content Editor, who will support the Global Social Media team. The Freelance Content Editor will partner with the Global Social Media team in concepting, producing, filming and editing, designing, and delivering brand content. This role will develop content intended to be used across the customer journey and should advise in Lo-Fi creative strategy for amplification across Paid and Organic channels. The Freelance Content Editor will also help scale Lo-Fi content adoption, aid in briefing external Content Creators, and share out Lo-Fi assets to cross-functional partners. The ideal candidate has a proven track record partnering with brands, coordinating, pitching and executing content, bringing the brand and product philosophy to life.
Primary Duties & Responsibilities:
Collaborate with Social Media team to concept, pitch and execute content that aligns with brand priorities and marketing objectives
- Create content for all social media channels, from concepting to postproduction and delivery, acting as on-camera talent as needed
- Brainstorm and drive execution of fun, original social media content ideas and campaigns to drive awareness and sales
- Edit photos and videos to ensure high-quality and consistent brand aesthetics
- Partner with Social Media lead to brief Lo-Fi content creators, vendors and agencies
- Collaborate on Lo-Fi content brand codes and creative guidelines
- Streamline Lo-Fi content briefing and delivery process, distributing assets to key cross-functional partners
- Assist in photo shoots, productions and events for ongoing content creation, as needed
- Design on-brand assets for all social platforms—including non-video content
- Understand best design practices across all social channels, especially Instagram, Facebook, TikTok, Pinterest and YouTube
- Recommend and share new content features, digital trends and competitive best practices to inform ongoing strategy and how to implement with the brand POV
- Monitor community feedback and customer sentiment surrounding content franchises to aid in pitching and concepting of new features
- Continually track content performance and brand benchmarks, to understand effectiveness of various content and how to optimize if needed
- Keep up to date with changes in algorithms and platforms, and recommend strategies to leverage new opportunities
- Help populate and update content calendar, take notes during team meetings and share out when appropriate
Working Relationships/Key Stakeholders:
- This role provides integral support to the Social Media team who will facilitate cross-functional partnership between Global Communications, Global Marketing, Product Development, Copy, Creative, US Marketing, International Business, and E-Commerce to develop consumer driven content
Qualifications & Competencies:
- 3+ years creating & producing digital social media content, including short-form video, preferably in the beauty space
- Bachelor’s degree
- As a social native, you have a deep understanding of the social media landscape, trends and platforms
- You have exceptional storytelling and communication skills that bring passion, energy and inspiration to the forefront
- You are culturally aware and naturally curious
- Excellent written, verbal, presentation and organizational skills
- Highly creative, versatile, out-of-box thinker
- Passion for social media, community and skincare
- Strong organizational skills with the ability to work independently on multiple projects in a fast-paced environment
- A strong sense of urgency, ability to manage details and projects while responding to changing priorities
- Proficient in Excel, Power Point, Word, and at least one graphic design tool (photoshop, figma, etc.)
Trust 8 Competencies:
Below is a list of Trust 8 Competencies designed to help employees at Shiseido Americas succeed as the company continues to evolve and innovate.
- Think Big: Adapt a big-picture perspective. Deliver new values through creativity.
- Take Risks: Embrace Risk, Practice “Trial and Error and Trial”.
- Hands On: Consider Front-line realities when making decisions. Take the lead from end to end.
- Collaborate: Leverage the diverse capabilities of colleagues.
- Be Open: Create an environment that encourages everyone to speak up.
- Act with Integrity: Be sincere and humble at all times.
- Be Accountable: Commit to the goal. Take accountability for the execution.
- Applaud Success: Create a culture that celebrates success.
