About The Role & Team
"It takes people to make the dream a reality." Walt was on to something when he said that, and it continues to ring true today. No matter the stage in your career, being part of Walt Disney Parks & Resorts means being a member of a team where you help bring innovation to life through unsurpassed products, services, and most importantly, remarkable experiences. As a Cast Member, you are the manager and connection to our legacy and the backbone of our thriving organization. Join our team and watch your dreams come true!
As a Cast Member, you are the steward and connection to our legacy and the backbone of our thriving organization. Join our team and watch your dreams come true! The Marketing Strategy team drives consumer demand (revenue and bookings) for Disney Cruise Line as well as Parks and Resorts. The team achieves these goals by developing business and communication strategies and partnering with cross-discipline teams to create campaigns that drive consumer behavior. The team also oversees the management of plans to ensure each campaign or program is maximized across a range of marketing tactics.
As a Marketing Strategy Manager, you will contribute to the development of marketing plans for each assigned segment. You will also guide communication planning rooted in consumer insights and drive go-to-market innovation.
The Marketing Strategy Manager reports to the Consumer Channel Director, Latin America.
Responsibilities:
- Drive results by developing product positioning and go-to-market campaigns that incorporate strategic planning, analytics, and creativity
- Use consumer insights to provide creative and strategic input to partners across the Marketing & Sales organization and external teams
- Champion development of integrated marketing communication plans by leading cross-discipline teams, while also contributing to partner ICP inputs
- Manage consumer direct marketing efforts targeting important audience segments
- Establish an understanding of the Latin America market, including competitive Cruise Lines, tourist behaviors and marketing channels
- Provide creative feedback to ensure tactics are delivered on strategy
- Manage budget through AOP planning inputs and monthly forecast updates
Basic Qualifications:
- At least five years of consumer marketing experience
- Technical marketing skills to inspire and lead strategic input and foster creativity
- Experience building positive inter-departmental relationships to achieve results and leading partner teams
- Ability to convey a verbal or written story that influences leaders, partners, and peers
- Proficient at interpreting data analyses and drawing conclusions from research
- Experience with Project Management
- Ability to multi-task and meet quick deadlines in a fast-paced environment
- Knowledge and familiarity with social media platforms, digital marketing, and search engine optimization tactics
- Fluent in Portuguese
Preferred Qualifications:
- Previous work experience in Brand or Consumer Marketing, Marketing Strategy, Digital Marketing, Consumer Packaged Goods Marketing, or Advertising Account Management
Required Education:
- Bachelor's Degree in Marketing, Business, Communications, or equivalent
Preferred Education:
- Masters of Business Administration or equivalent advanced degree
Additional Information:
This position will be located in Celebration, FL.
This is a Full-Time position.
Benefits and Perks: Disney offers a rewards package to help you live your best life. This includes health and savings benefits, educational opportunities and special extras that only Disney can provide. Learn more about our benefits and perks at https://jobs.disneycareers.com/benefits.
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