Wintrust is a financial holding company with approximately $62 billion in assets whose common stock is traded on the NASDAQ Global Select Market. Guided by its “Different Approach, Better Results” philosophy, Wintrust offers the sophisticated resources of a large bank while providing a community banking experience to each customer. Wintrust operates more than 200 retail banking locations through 16 community bank subsidiaries in the greater Chicago, southern Wisconsin, west Michigan, northwest Indiana, and southwest Florida market areas. In addition, Wintrust operates various non-bank business units, providing residential mortgage origination, wealth management, commercial and life insurance premium financing, short-term accounts receivable financing/outsourced administrative services to the temporary staffing services industry, and qualified intermediary services for tax-deferred exchanges. Our unique business model is a competitive strength and value driver, powered by our talented colleagues who put our customers first and achieve better results for our clients.
Why join us?
- An award-winning culture! We are rated a Top Workplace by the Chicago Tribune (past 11 years) and Employee Recommended award by the Globe & Mail (past 6 years)
- Competitive pay and discretionary or incentive bonus eligible
- Comprehensive benefit package including medical, dental, vision, life, a 401k plan with a generous company match and tuition reimbursement to name a few
- Family-friendly work hours
- With 200+ community bank locations, we offer opportunities to grow and develop in your career
- Promote from within culture
Why join this team?
- We have a culture that encourages an entrepreneurial spirit
- We offer multiple opportunities for development and upward mobility
Job Description Summary
We are seeking a
Manager of Marketing Analytics (VP title) with a strategic mindset and strong analytical skills to lead data-driven marketing insights that support growth and customer engagement. This role focuses on translating complex data into actionable insights, providing guidance to marketing leadership, and enhancing decision-making processes. The ideal candidate is both hands-on and collaborative, with experience in banking or financial services, skilled at balancing in-depth analysis with a practical understanding of business needs.
What You’ll Do
Analytics Leadership & Team Management
- Supervise and mentor a team of marketing analysts, data specialists, and business intelligence experts.
- Set performance goals aligned with strategic marketing priorities and support team development through continuous feedback and training.
- Champion a data-driven culture within the marketing team, encouraging innovative use of analytics.
Marketing Performance Analysis
- Analyze and report on marketing performance across channels (e.g., digital, direct mail, email), using data to inform campaign effectiveness and ROI.
- Develop and track key performance indicators (KPIs) to measure the success of marketing initiatives, collaborating with senior marketing and business leaders.
- Conduct detailed analyses on customer segmentation, lifetime value, and product/service usage trends to enhance targeting and retention efforts.
Data Infrastructure & Reporting Standards
- Partner with IT and data governance teams to ensure marketing data quality, accessibility, and integrity.
- Lead the design and implementation of reporting tools and dashboards, enabling clear and timely insights for senior management.
- Establish and maintain consistent reporting standards and data definitions to support accurate, organization-wide insights.
Customer Insights & Predictive Analytics
- Use advanced analytics, including predictive modeling and machine learning techniques, to forecast customer behavior and support targeted marketing.
- Oversee customer segmentation strategies, identifying valuable customer groups and tailoring marketing efforts to optimize engagement.
- Provide strategic insights into customer journeys and behavior, enhancing personalized marketing initiatives and customer loyalty.
Budgeting & Resource Optimization
- Manage analyses of marketing budget efficiency, providing insights to optimize resource allocation and improve return on investment.
- Work with finance and marketing leadership to support budgeting, forecasting, and cost-benefit analysis for new initiatives.
- Identify areas for growth and process improvements that maximize marketing spend effectiveness.
Cross-Functional Collaboration
- Collaborate with internal stakeholders (e.g., product, finance, compliance) to integrate insights and ensure alignment with broader business strategies.
- Serve as a key advisor to senior leadership, translating data insights into actionable strategies that support business goals.
- Advocate for customer-centric, data-informed decisions across the organization.
Knowledge/Skills/Background/Experience
- Bachelor’s degree in Data Science, Statistics, Marketing, or a related field. Master’s degree or advanced certifications in analytics, data science, or similar disciplines is preferred.
- 7+ years of experience in marketing analytics, with a minimum of 3 years in a leadership or supervisory role.
- Proven experience in the banking or financial services industry, with a deep understanding of compliance, regulatory considerations, and market dynamics.
- Proficiency with analytical and statistical tools (e.g., SQL, Python, R), visualization software (e.g., Tableau, Power BI), and marketing data platforms.
- Strong understanding of customer analytics, predictive modeling, and financial performance analysis.
- Ability to clearly communicate complex data to non-technical stakeholders and collaborate effectively across functions.
- Demonstrated problem-solving skills with a strategic, business-focused mindset.
Benefits
Medical Insurance
- Dental
- Vision
- Life insurance
- Accidental death and dismemberment
- Short-term and long term Disability Insurance
- Parental Leave
- Employee Assistance Program (EAP)
- Traditional and Roth 401(k) with company match
- Flexible Spending Account (FSA)
- Employee Stock Purchase Plan at 5% discount
- Critical Illness Insurance
- Accident Insurance
- Transportation and Commuting Benefits
- Banking Benefits
- Pet Insurance
Salary
The estimated salary range for this role is $117,000 -$158,000, along with eligibility to earn an annual bonus. Actual salaries may vary based on several factors, such as a candidate’s qualifications, skills and experience.
From our first day in business, Wintrust has been proud to serve a variety of unique communities and people from all walks of life. To be Chicago’s Bank® and Wisconsin's Bank®, we need to reflect that diversity both in all the communities we serve, the people we employ, the organizations we work with, and our banking and lending practices. Wintrust Financial Corporation, including community banking and financial services subsidiaries, is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, sexual orientation, gender identity and expressions, genetic information, marital status, age, disability, or status as a covered veteran or any other characteristic protected by law.
