Marketing Manager

LiveU • Full-time • New Jersey, United States, US • 1d ago

LiveU is the pioneer of bonded cellular technology that allows storytellers to share their content with their audiences from wherever and whenever the story is. As the market leader, our customers include nearly all of the biggest and best storytellers across news, sports, entertainment and digital, as well as communicators in fields as diverse as Pro-AV markets like Houses of Worship, Public Safety, Education, Non-Profit and Corporate.

The LiveU marketing team, located in three hubs across the US, Israel and Europe create brand and performance marketing campaigns designed to generate value across our customer, partner, investor, and colleague audience groups. The team operate across all channels in a matrixed and collaborative manner, telling the compelling narrative of LiveU and its innovative and positively disrupting products and services to everyone with a story to tell and share.

Location: Hybrid, our offices located in Hackensack, New Jersey

The Role

The AMR Marketing Lead will be responsible for delivering inbound and outbound marketing programs to drive and accelerate pipeline, supporting the delivery of sufficient opportunity volume and value to achieve the AMR region’s annual operating plan (AOP).

Working with the wider marketing team, you will localize, execute, and optimize relevant go-to-market plans and campaigns in alignment with our agreed demand generation, brand, and product marketing objectives. Located in the USA, as a key member of our global marketing team with primary focus on the AMR region, you will be comfortable marketing across all relevant verticals and channels (direct and indirect).

You will own delivery of full funnel activity, marketing influenced opportunity creation for AMR and contribute to the overall marketing strategy and execution of the global team.

Reporting to the CMO and working in a close matrix with the Marketing Operations Manager, Senior Director of Marketing, Performance Marketing Analyst and Sales Operations Manager, your key measures of success will center on new opportunity creation, new logo acquisition and cross and upsell to the established base.

You will also function as the regional team leader for the other US based marketing colleagues, supported by the CMO.

Requirements:

· Minimum of 3-5 years’ experience in a commercial marketing role, preferably in the B2B SaaS or Media and Entertainment Technology space or a complex technical market with longer sales cycles.

· Five plus years of team leader or supervisory experience.

· Experience of managing the localisation, translation, and optimisation of global campaigns for regional markets, as well as the creation of bespoke campaigns to serve local needs.

· Proven work experience in creating digital and customer-facing content. Excellent verbal and written communication skills is a must.

· Proven track-record of success in partnering with Sales and channel partners to deliver common goals.

· Strong experience of creating and managing partner marketing programs and co-marketing activities.

· Good conversion rate optimization understanding.

· Solid skills in marketing technology and automation systems including Pardot, Salesforce, digital analytics, and programmatic marketing platforms.

· Demonstrable success delivering effective demand generation programmes across earned (SEO, Content, email, thought leadership), paid (PPC, event sponsorships, social) and owned channels (web, webinar, podcast).

· Analytical with good reasoning skills

· Good attention to detail and project management skills. This role requires the ability to multitask and priority switch.

· A passion for technology

· Priority driven, self-motivated, and results driven.

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