Marketing Manager, Children’s, DK (Hybrid)
DK is seeking a creative, organized, and dynamic Children’s Marketing Manager to oversee title-specific marketing campaigns for both frontlist and backlist titles, with a focus on the children's list. This position will report directly to the Senior Director of Retail and Channel Strategy and will work with the larger Marketing and Publicity team. Collaborating with the Design, Editorial, and Publicity teams across DK and DK’s authors you will support marketing strategy by crafting and executing campaigns to target children’s book consumers, crossover readers, and parents and grandparents of readers.
Here at DK, we believe in the power of discovery. That’s why we create books for everyone that explore ideas and nurture curiosity about the world we live in. From first words to the Big Bang, from the wonders of nature to city adventures, you will find expert knowledge, hours of fun and endless inspiration in the pages of our books. Working on our children’s list the marketing manager will have the opportunity to work on titles that will include Unparalleled series including The Anthology series and Eyewitness books; Licensing bestsellers from Rebel Girls, LEGO, Minecraft and more; Chapter books including Secret Explorers Club and bestselling preschool series including Pop Up Peek a Boo.
The Marketing Manager will use their experience to develop and execute children’s marketing plans and strategy; building relationships with authors; collaborating with the publicity, digital, and education/library teams to create plans; working collaboratively with the Senior Director of Retail and Channel Strategy on managing the budget line; presenting at internal and external meetings; and extensive copywriting.
The ideal candidate reads widely, communicates clearly, can work independently and collaboratively with ease, and is passionate about connecting nonfiction readers with our books.
This in-office position has responsibilities such as attending author and agent meetings as well as team and strategy meetings. We will consider candidates who can work from a commutable distance at least 2 days a week in our offices at 1745 Broadway, which includes the tri-state area (NJ, CT, & PA).
Please apply using our ATS system by January 30, 2025, and include your resume and cover letter for consideration. Before applying for any role at Penguin Random House we recommend you review our applicant resources page and look over our open to remote guidelines on our FAQs page.
The Role:
- Ideate, develop, and execute innovative marketing plans for titles and series based on market data and consumer trends, continuously updating plans on a regular basis.
- Work with the marketing design team, to coordinate assets for campaigns and email content, utilizing project management tools such as Basecamp and Asana to organize and coordinate all digital assets
- Collaborate with sales reps to create materials which support their efforts
- Collaborate with US-based marketing and PR team members to shape overall title strategy and to execute larger initiatives
- Collaborate with UK peers and, on occasion, work on global strategic title plans
- Build and maintain relationships with external partners and licensors
- Review and share post-mortem analysis of each measurable campaign for future opportunities
- Communicate plans and strategies to in-house team, including publishing and sales
- Plan and travel occasionally to represent DK at consumer and trade festivals
- Manage a budget
The Essentials:
- Minimum of 3 years experience in children’s marketing. Experience in book marketing or publishing a plus. Experience in children’s retail marketing a plus.
- Self-motivated, able to prioritize, and can work independently as well as in a team
- Creative thinker with an eye to developing campaigns and strategy
- Strong communication, presentation and writing skills are essential
- Knowledge of the consumer, trade and institutional markets, general book marketplace and trends
- Ability to multi-task and thrive in a fast-paced environment.
- Candidate should be proactive and exceptionally organized, able to meet deadlines
- Candidate should exhibit excellent leadership and mentoring abilities
- Willingness and ability to travel to various locations for consumer shows
The salary range for this position is $70,000 and $73,500. All positions are currently eligible for annual profit award or bonus, subject to Company results.
Full-time employees are eligible for our comprehensive benefits program. Our range of benefits include, but are not limited to, Medical/Prescription drug insurance, Dental, Vision, Health Care/Dependent Care Flexible Spending Account, Health Savings Account, Pre-Tax and Roth 401(k), Short and Long-Term Disability Insurance, Life/AD&D Insurance, Commuter Benefits, Student Loan Repayment Program, Educational Assistance & generous paid time off.
Penguin Random House is the leading adult and children’s publishing house in North America, the United Kingdom and many other regions around the world. In publishing the best books in every genre and subject for all ages, we are committed to quality, excellence in execution, and innovation throughout the entire publishing process: editorial, design, marketing, publicity, sales, production, and distribution. Our vibrant and diverse international community of nearly 250 publishing brands and imprints include Ballantine Bantam Dell, Berkley, Clarkson Potter, Crown, DK, Doubleday, Dutton, Grosset & Dunlap, Little Golden Books, Knopf, Modern Library, Pantheon, Penguin Books, Penguin Press, Penguin Random House Audio, Penguin Young Readers, Portfolio, Puffin, Putnam, Random House, Random House Children’s Books, Riverhead, Ten Speed Press, Viking, and Vintage, among others. More information can be found at http://www.penguinrandomhouse.com/.
Penguin Random House values the array of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status .
Company: Penguin Random House LLC
Country: United States of America
State/Region: New York
City: New York
Postal Code: 10019
Job ID: 276821
Date: Jan 16, 2025
Location:
New York, NY, US, 10019
Nearest Major Market: Manhattan
Nearest Secondary Market: New York City
Job Segment: Book Publishing, Marketing Manager, Project Manager, Home Care, Manager, Publishing, Marketing, Technology, Healthcare, Management
