Apply here: https://recruiting.paylocity.com/Recruiting/Jobs/Details/2227846
Description
Intentsify is looking for a Senior Marketing Manager to enhance our marketing strategies and operations. Reporting to the Director of Marketing, this role involves managing integrated marketing campaigns, analyzing campaign performance, and ensuring our marketing efforts are directly contributing to revenue growth. The ideal candidate will have a strong background in both the strategic and analytical aspects of marketing.
Responsibilities:
- Work with marketing leadership to develop strategies and tactics to boost Intentsify’s reputation and drive qualified traffic.
- Work with the integrated marketing team to operationalize campaigns.
- Have a strong understanding of B2B marketing channels including email marketing, digital marketing and other paid channels.
- Have a strong understanding of how intent data fuels a marketing strategy.
- Work closely with the BDR team to ensure lead delivery and conversion tracking.
- Have a deep knowledge of GA4 and website conversion setup and tracking.
- Have a deep knowledge of Hubspot, Salesforce and other marketing automation and CRM platforms.
- Landing page optimization.
- Conduct regular analysis of integrated marketing campaign data to identify trends, measure ROI, and inform strategic decisions.
- Assist in managing the marketing team budget.
- Stay up to date with the latest in marketing technology, best practices to ensure the team is as efficient as possible.
Requirements
- 5+ years in B2B marketing
- Bachelor's Degree or higher in relevant field
- Experience working with HubSpot and SalesForce required
- Experience with Marketo is a strong plus
- Excellent verbal and written communication, interpersonal, leadership, and problem-solving skills
- Ability to work independently and in a team within a fast-paced environment
- Willingness to roll up sleeves when needed to help achieve company goals.
