Reingold, a social-impact marketing and communications firm in Alexandria, Virginia, is hiring an email marketing specialist to join our fast-paced digital marketing team.
We’re looking for the usual things: intelligence, attention to detail, experience, time management skills, exceptional communications skills, and rave reviews. But we’re also looking for much more: an entrepreneurial spirit, strong initiative, willingness to work hard and think hard, commitment to the team, practical perfectionism, self-discipline, collaboration, and a sense of humor.
If you’re someone who is versatile, is reliable, and enjoys shaping content strategies to help clients reach audiences that are actively seeking relevant information, then we want to meet you.
Here’s the Role
You can expect to do the following day to day:
- Play a crucial role in supporting and executing the digital marketing strategy for the U.S. Department of Health and Human Services.
- Plan, design, and implement effective email marketing strategies to nurture contacts, increase open rates, increase click-through rates, and drive engagement.
- Build automated email marketing campaigns using Salesforce Marketing Cloud’s Automation Studio, Journey Builder, and Email Studio, including tools such as Content Builder.
- Develop and execute A/B tests, develop strategies, and perform audience segmentation based on behavior insights to increase email performance metrics.
- Collaborate with cross-functional team members, including content creators, graphic designers, and outreach specialists, to create effective email marketing content.
- Identify opportunities to optimize our use of Salesforce Marketing Cloud and ongoing process enhancements.
- Stay current with the latest industry trends, digital marketing tools, and best practices to ensure the effectiveness and competitiveness of our email marketing efforts.
This position is a good fit for someone with the following qualifications and skills:
- At least four years of relevant professional experience.
- Two or more years of experience with the Salesforce Marketing Cloud system and using email application tools to execute both tactical and strategic email campaigns.
- Proficiency with HTML and CSS and the ability to create and code using furnished content and assets.
- Demonstrable knowledge, skills, and experience with using Salesforce Marketing Cloud for message design, subscriber and data management, inbox delivery, and external integrations.
- Ability to troubleshoot and solve basic Salesforce Marketing Cloud-specific issues.
- Experience working with customer relationship management software such as Salesforce and HubSpot.
- Familiarity with email compliance regulations.
- Bachelor’s degree or equivalent professional experience.
Reingold offers competitive salaries, a comprehensive benefits package, a hybrid and collaborative work environment, a fun (and sometimes zany) workplace culture, and growth opportunities in a variety of specialty areas. That means when we find good people (and they find us), they stay around for the long term.
Reingold’s headquarters is in Alexandria, Virginia, and we also have an office in Raleigh, North Carolina.
Reingold is dedicated to fostering an inclusive environment and providing equal opportunity for individuals of all abilities. If you require assistance or need accommodations at any stage of the application process due to a disability or medical condition, we encourage you to reach out. Please feel free to email careers@reingold.com or contact a member of the HR team at 202.333.0400.
Reingold has a policy of maintaining a workplace free of drugs and alcohol. Reingold will ensure a safe, healthy, and productive work environment for our employees and others. The unlawful or unauthorized use, abuse, solicitation, theft, possession, transfer, purchase, sale, or distribution of controlled substances (including medical marijuana), drug paraphernalia, or alcohol by an individual anywhere on Reingold premises, while on company business (whether or not on Reingold premises), or while representing the company is strictly prohibited. All employees and applicants are hereby advised that full compliance with this policy is a condition of employment at Reingold. Any employee who violates the foregoing policy will be subject to disciplinary action, up to and including termination.
Applicants must have authorization to work for any employer in the U.S. We are currently unable to sponsor or take over sponsorship of an employment visa.
Reingold is an equal opportunity, affirmative action employer. Women, minorities, veterans, and people with disabilities are encouraged to apply.
