B2B Media Director

FINN Partners • Full-time • Remote (Washington, DC, US) • 7m ago

Come Join FINN Partners, a leading firm in the digital marketing space, dedicated to leveraging innovative technologies and strategies to drive growth for our clients. We are seeking an experienced B2B Media Director to join our Global Intelligence team. Our team is composed of passionate, skilled professionals who thrive in a fast-paced environment and are committed to staying at the forefront of the digital marketing industry.

Position Summary:
As Media Director at Finn Partners, you will oversee multiple planning groups, provide strategic leadership, and understand all aspects of their client’s business and efforts to market their products and services to other companies - with a B2B background and expertise at the helm.

The successful candidate will oversee a team responsible for developing multi-channel media plans in accordance with the objectives, strategies, and goals communicated by Account Management teams and Clients.

Responsibilities:

Take charge of the planning output for multiple clients, maintaining consistency to deliver unparalleled work
Assist in new business development and pitches, acting as the primary media SME on respective needs
Interpret research and provide insight that effectively translates brand marketing objectives into succinct media strategies
Actively provide and discuss industry information on media, markets, and related dynamics
Accurately represent the client's point of view when reviewing work, leveraging this perspective when providing feedback to the team and presenting to client
Direct/own the development of client presentations and other important communication, making sure that it is clear, compelling, and persuasive
Build and maintain client trust at all levels, including senior clients
Oversee more junior team members to ensure consistent and high-quality deliverables
Ensure all deliverables are aligned with media strategy
Manage performance reviews, coaching to maximize success, setting goals for career development
Foster a performance-first culture that rallies around delivering client results
Assist in new business idea creations, scoping, presentation development, etc.
Be a leader that clients look to for strategy and the team looks to for guidance

Education and Experience:

Bachelor’s degree
7-10 years advertising or media agency experience, with high level clients (both digital and offline)
Expertise in B2B marketing strategies: you understand the complexities of B2B sales cycles, lead and demand generation, and the development of targeted communication strategies that address the unique needs of business clients
Skills in complex sale navigations: Emphasize the ability to craft media campaigns tailored to decision-makers within businesses, understanding the multiple touchpoints and stakeholders involved in B2B decisions
Proficiency in analytics and data-driven decision-making: Proficiency in using analytics to inform strategies, understand customer behavior in a B2B context, and measure the effectiveness of campaigns in generating leads and driving sales
Experience with account-based marketing (ABM): Proven experience in implementing ABM strategies, focusing on targeting key accounts with personalized marketing campaigns. You should have expertise in identifying high-value accounts, engaging with stakeholders through customized communications, and leveraging data analytics to refine and optimize ABM efforts. B2C, B2G and other sectors experience a plus

Knowledge & Skill Requirements

G Suite (sheets, docs, slides), Microsoft Office (Word, PowerPoint, Excel)
Self-serve social media platforms (Facebook, Twitter, LinkedIn, Pinterest, Snapchat)
Knowledge of media tools and research providers (comScore, Nielsen, MNI, MRI, Mintel, etc.)
Google Marketing platform (Campaign Manager, Google Analytics, Google Data Studio)
Believer in the importance of the role of data & analytics in decision making
Ability to rally team members around a new solution
Ability to conduct critical analysis and identify key insights
Strong written, verbal, and visual communication skills
Proactive and self-motivated
Excellent problem solving skills
Solid project management and organizational skills
High level of accuracy and attention to detail
Ability to deliver sound strategy that aligns directly to client business goals
Experience overseeing the full suite of media channels into a single mix
Excellent presentation skills
Resourceful, with proven problem-solving skills

Why Join FINN Partners?

Opportunity to work in a dynamic environment at the intersection of digital marketing and data science.
Access to state-of-the-art tools and technologies for advanced analytics and data science projects.
Competitive salary, benefits package, and a commitment to work-life balance.
A culture that values innovation, continuous learning, and collaboration.
Career advancement opportunities in a fast-growing company.

Anticipated Salary: Compensation is up to $135,000 depending on work experience.

How to Apply:
Please send your resume, a cover letter highlighting your relevant experience in media, and any examples of plans you’re able/willing to share to [insert application email or link]. Please include " Media Director Application" in the subject line.
FINN Partners is an equal opportunity employer that values diversity and inclusion. We encourage applications from all qualified individuals, regardless of race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, citizenship, disability, veteran status, or any other characteristic protected by law.

About FINN Partners: 
FINN Partners was launched in 2011 to realize Peter Finn's vision to create a leading communications agency dedicated to shaping a bold new future in which innovation and partnership are strong drivers of the brand. FINN Partners specializes in the full spectrum of communications services, including digital and social media. Practice areas include arts, consumer lifestyle & sports, corporate social responsibility, education, health, manufacturing, technology, travel, and public affairs. 
We are entrepreneurial-minded, global, and focused on integrated programs that bring to life the world-changing technologies, products, and services of our client partners.  Our company culture celebrates delighting our clients with innovative and creative campaigns and programs, and we provide opportunities for our employees to conduct career-meaningful work in a creative, fast-paced, collaborative, and fun environment. We work hard and play nice. 