Position Summary
The Social Media Marketing Manager oversees the planning, development, and execution of social media accounts and campaigns for entertainment productions. The role involves social media account. management, managing budgets for campaigns, as well as negotiating pricing and contract terms with creative, media, influencer agencies. The role is responsible of team leadership and reporting, coaching team members as necessary to achieve personal and professional growth and managing the Social Media Marketing Division, tracking performance and identifying areas for improvement. The role is responsible for the division's total KPI and reports to the CEO.
Requirements
Essential Job Functions & Responsibilities:
Management:
- Lead the Social Media Marketing Division, collaborating with team members on day-to-day operations and coaching as necessary
- Manage key performance indicators (KPIs) of the division / team members, coaching and following up to confirm progress against these measurements
- Foster a positive team culture, ensuring that team members are engaged, motivated, and aligned with the company's values and objectives
Strategy & Campaign Planning:
- Serve as the project lead for several concurrent social media/ influencer campaigns from initial strategy to final execution
- Plan and execute social media campaigns, involving all stakeholders as necessary to ensure campaigns are successful and meet client goals
Campaign Development & Execution:
- Develop and execute social media campaigns by writing creative briefs, managing production and resources
- Present the social media strategy to the client and gain budget approval in order to execute successful campaigns
Campaign Budget Management:
- Manage budgets for title campaigns, ensuring that spending is within approved limits and aligned with the company's goals and objectives
Client Reporting:
- Independently develop campaign reports to present to clients, drawing upon available resources such as team members and other projects
- Present reports to clients and communicate results in a clear and effective manner
Education and Experience Requirements:
Required:
- Bachelor's degree in Marketing, Communications, or related field
- At least 5 years of project management experience, in-house or with an agency
- Excellent written and verbal communication skills in English and Japanese
- Likes and is familiar with Japanese Anime/Manga
- Computer Proficiency: Office, PowerPoint, Outlook and Internet
Preferred:
- Strong Supervisory and Management Skills-
Highly organized with strong time- and resource management skills
- Ability to effectively and independently respond to pressure or emergencies in a professional manner, taking initiative to solve issues
- Flexible, creative, and accustomed to working in teams or independently as necessary
- Ability to speak and read Japanese
Desired Skills and Abilities:
- Excellent verbal and written communication skills
- Ability to work collaboratively in a team environment
- Strong analytical and problem-solving skills
- Ability to multitask and prioritize tasks in a fast-paced environment
- Passion for entertainment and pop culture, including film, TV, and videodf
Benefits
A number of programs cover all employees in the manner prescribed by law. Additionally, 33 USA Inc. provides several Company-designated benefit programs.
- Health Care Plan (Medical, Dental & Vision)
- Paid Time Off (Vacation, Sick & Public Holidays)
- Hybrid Work Model
- While we currently offer this hybrid arrangement, please note that our work model may evolve to meet changing business needs. The company reserves the right to modify work arrangements at its sole discretion. We appreciate your understanding and flexibility as we continually assess and optimize our work environment
