Patient Marketing Coordinator

Koda Health • Full-time • Remote (United States, US) • 4m ago

Role Overview

Koda Health is seeking a dynamic and experienced Patient Marketing Coordinator to join our team and play a crucial role in shaping the patient experience across multiple platforms.

The ideal candidate will be tasked with developing compelling, evidence-based, patient-facing content across various channels, such as email, SMS, direct mail, and telephonic communication, and will take charge of our patient-facing presence, which includes website curation, social media marketing, and the coordination of patient webinars. This role entails a collaborative effort to align all patient communications with the highest standards of healthcare practice by working closely with our clinical team and marketing leads.

Overall, the Patient Marketing Coordinator will support the testing and validation of new marketing journeys, workflows, and engagement strategies to ensure they activate and guide our patient population toward Advance Care Plan completion. You'll also work collaboratively with subject matter experts throughout the company, cultivating a deep understanding of our unique value propositions and distribution channels to drive patient activation, engagement, and conversion.

Requirements

Responsibilities

Develop patient-facing content across multiple channels including email, SMS, direct mail, and telephonic outreach
Analyze user feedback, usage metrics, and performance data to assess the effectiveness of existing products and identify areas for improvement
Support the testing and validation of new marketing journeys, workflows, and engagement strategies, ensuring they meet quality standards and align with user expectations
Manage Koda Health's patient-facing presence, curating the website, developing social media marketing, coordinating patient webinars
Collaborate with the clinical team to ensure all member communications align with best practices in health communication and care
Work alongside the Director of Growth Marketing to co-develop marketing materials that facilitate the provider-patient connection

Your Skillset

Bachelor's degree in product, marketing, communications, or a related field
Experience with Salesforce
1-2 years of experience in direct-to-patient or product marketing
Baseline understanding of healthcare consumer behavior, patient journeys, and effective marketing strategies for the industry
Excellent analytical and problem-solving skills with the ability to interpret data and draw actionable insights
Experience in patient messaging, design execution (Figma or Adobe), and email design (Mass Mailer)
Experience with marketing analytics tools (e.g., Google Analytics, Fullstory, Mixpanel), with the ability to analyze marketing performance and suggest improvements

Bonus Points

Experience building marketing campaigns for senior populations
Understanding of UX principles and how they relate to a patient journey (patient engagement strategy)
Experience building Flows in Salesforce
A versatile marketing skillset (digital, print, email, experimental)
Experience conducting user feedback sessions
An eye for design

Who You Are

Excellent written and verbal communication skills, with the ability to translate complex information into engaging, patient-friendly content
Team player eager to expand their skill sets and grow within the company
Willingness and ability to dig into research, best-practices, messaging guides, and data to produce patient messaging
Comfortable with change and iteration - a desire to work in a fast-growing startup environment with a drive toward continuous improvement informed by key-learnings
Passion for the healthcare industry and a commitment to improving patient experiences
Proven project management skills, with the ability to juggle multiple tasks and meet deadlines
Work location: remote

Benefits