ABOUT US
10PM Curfew is the fastest-growing female lifestyle, beauty, and fashion network, with a social reach of over 2 billion video views monthly and +65 Million Followers across all platforms! 10PM Curfew has begun creating our own products and services that you would help scale through your expertise.
10PM Curfew seeks a strategic and results-driven VP of Performance Marketing to lead our marketing efforts and drive growth across our expanding network. The ideal candidate will have a deep understanding of performance marketing strategies, exceptional analytical skills, and a proven track record of managing large-scale marketing campaigns, particularly in scaling a company DTC offering through effective ad buying. This role is pivotal in optimizing our marketing efforts to enhance customer acquisition, retention, and overall brand growth in a fast-paced startup environment.
Responsibilities
- Develop and execute comprehensive performance marketing strategies across various channels, including paid search, social media, display advertising, and affiliate marketing.
- Lead, mentor, and manage a team of performance marketers to drive and optimize campaigns to achieve growth targets, particularly focusing on scaling DTC offerings through effective ad buying.
- Utilize data-driven insights to continuously improve campaign performance, focusing on ROI, CPA, and LTV metrics.
- Collaborate with the creative team to produce compelling marketing materials that resonate with our target audience.
- Monitor and analyze marketing trends, competitive landscape, and customer behavior to inform strategic decisions.
- Manage and allocate the marketing budget effectively to maximize ROI and drive sustainable growth.
- Coordinate with cross-functional teams to align marketing strategies with business objectives.
- Oversee creating and implementing A/B testing initiatives to refine marketing tactics and improve conversion rates.
- Establish relationships with key industry partners and platforms to enhance campaign reach and effectiveness.
- Present regular performance reports to the executive team, highlighting key insights, achievements, and areas for improvement.
Requirements
- Proven experience as a VP of Performance Marketing, Marketing Director, or similar senior role, with a track record in scaling DTC offerings through effective ad buying.
- Extensive knowledge of digital marketing channels, tools, and best practices.
- Strong analytical skills with the ability to interpret data, identify trends, and make data-driven decisions.
- Demonstrated experience in managing and optimizing large marketing budgets.
- Excellent leadership and team management skills.
- Exceptional communication and interpersonal abilities.
- Proficiency with marketing analytics tools and platforms (e.g., Google Analytics, SEMrush, HubSpot).
- strategic mindset with a focus on achieving measurable results.
- Passion for the lifestyle, beauty, and fashion industry is a plus.
- Comfortable working in a fast-paced startup environment.
10PM Curfew's unique position as a rapidly growing network and its recent expansion into creating our own products and services offers an exciting opportunity for a performance marketing leader to make a significant impact. If you are driven by results and thrive in a dynamic environment, we want to hear from you!
What We Offer
At 10PM Curfew, we offer a fully remote, collaborative, and innovative work environment where you can work with industry-leading clients in the health and wellness sector. We provide competitive compensation and opportunities for professional growth and development. Join us to be a part of a forward-thinking company that is making a significant impact in many categories within media.
