Job Description
As the Sr Technical SEO Manager you are responsible for growing quality organic traffic to our websites, maximize site performance, and improve reach by data driven best practices for all channels including Paid Search, Organic Search, Organic/Paid Social, and email. You will work closely with the content and dev team to ensure all channels are optimized.
You will provide strategic leadership on all marketing-related projects across the organization and regularly monitor the performance of priority sites.
Responsibilities
- +5 Years Technical SEO Experience
- 5 Years Content SEO Experience
- 5 Years On Page SEO Experience
- Plan and execute all SEO projects
- Design, build and maintain our technical SEOI
- Work on various data projects across multiple sites
- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
- Identify trends and insights, and optimize spend and performance based on the insights
- Brainstorm new and creative growth strategies
- Plan, execute, and measure experiments and conversion tests
- Collaborate with internal teams to create landing pages and optimize user experience
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points
- Instrument conversion points and optimize user funnels
- Collaborate with agencies and other vendor partners
- Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
- Create and implement the overall strategy for all digital marketing channels for priority sites
- Make editorial recommendations based on SEO analysis and opportunities to increase organic traffic
- Educate other internal teams on marketing best practices
- Monitor keyword rankings and search performance across priority sites
- Determine and report on monthly, quarterly, and yearly success metrics
- Redefine performance metrics, identify changes and problems as they arise, and offer solutions
- Maintain expert knowledge of all things SEO and AI
- Use various tools including, but not limited to SpyFu, SEMRush, AHrefs, and Google Analytics
- Provide detailed competitive analysis to ensure our sites gain and maintain authority across industry
- Collaborate with other teams (e.g., data teams, content, development, project management) to complete projects and tasks efficiently
Skills And Qualifications
- 5 years of experience in SEO / organic search traffic
- Understanding of how SEO influences but doesn't define content creation
- Ability to work and communicate effectively with data teams and content managers during the content production process
- Demonstrated success in leading digital marketing programs or initiatives as both a leader and individual contributor
- Ability to multitask and shift priorities effectively
- Strong interpersonal and communication skills (able to collaborate effectively with others and build effective relationships)
- Familiarity with Google Analytics, SEMRush, Ahrefs (or other SEO tools)
- Experience with WordPress
- High-level proficiency with Microsoft Office and Google Suite (Drive, Docs, Sheets)
- Proven leadership and strategic skills
- Understanding of broader digital marketing landscape and the role of SEOs within the mix
- Experience diagnosing and isolating complex issues and recommending and implementing solutions
- Self starter with the ability to work independently
- Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
- Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
- Experience in optimizing landing pages and user funnels
- Experience with A/B and multivariate experiments
- Experience in setting up and optimizing Google Adwords campaigns
- Working knowledge of HTML, CSS, and JavaScript development and constraints
- Strong analytical skills and data-driven thinking
- Up-to-date with the latest trends and best practices in online marketing and measurement
Job Type: Full-time
Pay: $75,000.00 - $120,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Flexible schedule
- Health insurance
- Health savings account
- Paid time off
- Vision insurance
Schedule:
Experience:
- Content strategy: 5 years (Required)
- SEO Strategy: 5 years (Required)
- Technical SEO: 5 years (Required)
Work Location: Remote
