Project Expedition, a fast-growing travel and tourism startup, connects people with the best tours and activities around the world, aiming to provide industry-leading service and support. We are seeking a Digital Marketing Associate to work closely with our Sales Team to help achieve company goals and targets by engaging with our clients via various digital marketing channels.
The ideal candidate will possess an exceptional design aesthetic and excel at creating content and copy that effectively communicates our brand and products, driving growth and engagement.
Key Responsibilities include:
- Strategic Digital Marketing: Identify growth opportunities within the travel industry through in-depth market research and analysis; develop and execute strategic digital marketing plans to expand growth and engagement.
- Content Creation and Management: Create, curate, and manage content for various social media channels (Facebook, Instagram, LinkedIn, etc.), email campaigns, and our website. This includes drafting marketing copy, designing visuals, and producing engaging multimedia content.
- Collaborate with Sales Team: Work closely with the Sales Team to align marketing strategies with sales goals, ensuring cohesive and effective campaigns that drive sales and account growth.
- Social Media Management: Oversee Project Expedition’s social media channels, including content scheduling, community engagement, and performance analysis.
- Design and Aesthetics: Maintain a high standard of design across all digital platforms, ensuring a cohesive and visually appealing brand presence.
- Market Trends and Innovations: Stay updated on industry trends, consumer behaviors, and digital marketing innovations to continuously enhance skills and knowledge.
- Client Engagement: Manage relationships with travel advisors and agencies via social media, email, and other communication channels; provide ongoing support and training.
The ideal candidate will:
- Possess Strong Design Skills & Aesthetics: Be comfortable with design tools like Adobe Creative Suite and Canva to achieve a great design aesthetic.
- Be an Effective Communicator: Exhibit excellent written and verbal communication skills, with the ability to articulate ideas clearly and persuasively.
- Show Initiative and Creativity: Be proactive in generating new ideas for content and campaigns, and exhibit creative problem-solving skills.
- Excel in Collaboration: Work effectively across departments and thrive in a remote team environment, maintaining close virtual collaboration with colleagues.
- Demonstrate Attention to Detail: Ensure accuracy and consistency in all marketing materials and communications.
- Manage Multiple Projects: Excel at multitasking, prioritization, and meeting deadlines in a fast-paced environment.
Requirements:
- Fluent in English (written and spoken).
- Proficiency in digital marketing tools and platforms (e.g., social media management tools, email marketing software, design applications).
- Excellent written communication skills - must be comfortable drafting copy, press releases, marketing emails, etc.
- Ability to work well independently, be proactive, and drive our brand forward with new ideas.
Benefits include:
- Company healthcare plan
- 401K
- Quarterly Company Bonus
- Enrollment in company phantom equity plan
- 15 days of paid PTO to start (increases to 20 after two years)
- Work from home budget
- Company retreats
- Employee discounts on thousands of tours and activities
Please note that while this is a remote position, it is not suitable for digital nomads. Employees must be based in the United States and will have an allocation of time that they can work remotely in other destinations.
Project Expedition is growing very rapidly, and we expect that this role will evolve over time. As a result, you will not only have the chance to make a direct impact on a growing company, but you will have the opportunity to shape and influence your career path. This position is great for someone who thrives without a lot of structure, works independently, responds well to change and a fluid working environment, and who always tries to find a better way of doing things.
