Marketing Manager (Direct-to-Consumer E-Commerce, Kids Fashion/Footwear)
Who we are: At Livie and Luca, we ditch the status quo and stand for joy! We use it, infuse it, and boldly do what it takes to heal the world with this mighty force. We are warriors blazing the path of boundless possibility powered by the intention to spread joy.
Why? Joy is the road that leads you to you and when we blaze this together, we change the world. We create whimsical, bold designs and incorporate artisanal features into high-performance quality footwear promoting healthy foot growth. We value communication, and collaboration and believe small intentional efforts are important. We design our shoes and run our company with passion and courage. We are a small team that is about much more than just shoes.
- Women Owned
- Women Led
- 100% Remote
Who you are:You are a marketing maverick with a passion for children's fashion and a force for joy. At Livie and Luca, we are joyful rebels on a mission, and we need your expertise. With years of experience and a treasure trove of skills, you are ready to pour your wisdom into a cause that ignites your soul. Your mission is to spread joy to kids and empower their voices by integrating them into our marketing. You'll co-create captivating campaigns, manage content that boldly conveys our mission, and foster engagement to strengthen our brand's relationship with its audience.
You are a community champion with energetic leadership and exceptional skills in copywriting, project management, and analytics. Your innovative approach drives marketing efforts forward, and your contagious enthusiasm and visionary outlook are poised to elevate our mission to new heights. This isn't just a marketing job—it's a joyful revolution. Are you the maverick marketer we've been searching for? Apply now and join our co-creation crusade!
Role Specifics
Full Time - Salaried
100% Remote Position
Responsibilities:
- Oversee and refine our content strategy across all platforms to maintain brand consistency and engagement. This includes creating and posting blog content that aligns with email, SMS, and broader marketing campaigns to ensure a cohesive message.
- Uphold our brand voice, tone, and visuals consistently across all marketing channels.
- Partner with internal and external stakeholders to analyze marketing data and derive insights that inform and propel our marketing strategies forward.
- Develop and manage the marketing budget to ensure resources are utilized efficiently and align with strategic objectives.
- Manage all aspects of public relations including crafting press releases, responding to media inquiries, and cultivating relationships with media outlets to boost brand visibility.
- Conduct weekly meetings with marketing partners to oversee campaign execution, manage the marketing calendar, and ensure deadlines are met.
- Foster cross-functional collaboration with product, merchandising, paid media, social, and retention teams to guarantee smooth campaign execution.
- Take charge of comprehensive content creation for our blog and develop white papers to reinforce our position as thought leaders in the industry.
- Organize photoshoots to produce compelling visual content tailored to our target audience.
- Oversee our User-Generated Content (UGC) program, including managing relationships with creators, ensuring timely content delivery, and keeping content organized and accessible to internal teams.
- Actively participate in and nurture our exclusive VIP community of customers and creators, employing community-led marketing strategies to strengthen relationships and enhance brand loyalty.
- Oversee our mailer marketing program, coordinating design efforts, scheduling distributions, and tracking conversions to optimize engagement and effectiveness.
Qualifications:
- 4+ years of experience in marketing management within a D2C context, preferably in the kids fashion space.
- Demonstrated ability to write compelling copy and manage complex marketing projects.
- Excellent organizational and project management skills to handle multiple projects simultaneously and meet deadlines.
- Ability to analyze data and marketing metrics to assess performance and make improvements.
- Strong leadership skills are essential for managing the marketing team and working across departments to implement strategies effectively.
- Technical Skills: Proficiency in various marketing software and tools, such as Google Analytics, Google Ads, Meta, TikTok, Shopify, Canva, Post Pilot, or other mailer platforms, Triple Whale.
- Excellent communication and collaboration skills, with the ability to work effectively with cross-functional teams.
- Ability to work effectively in a small, collaborative team environment, demonstrating self-leadership and a proactive, "go-getter" attitude.
- Experience in organizing photoshoots and actively managing a content-rich blog.
- Skilled in creating and distributing white papers, handling public relations, and maintaining brand consistency.
