As a Marketing Specialist, you will develop, execute, and optimize an omni-channel marketing strategy that will elevate Splitero’s presence to thousands of homeowners. Reporting to the Senior Manager of Brand and Content, you will collaborate with technology, product, compliance, and operations teams to develop effective marketing content and campaigns that drive brand awareness, engagement, and growth. While your primary focus will be performance marketing, you’ll provide support across the organization, including lifecycle, product, and content marketing to lower our homeowner acquisition cost and build our online presence. You’ll be a founding member of the Marketing Team — a jack of all trades — owning and building new processes to scale.
About the Job
- Develop, implement, and manage digital marketing campaigns across various platforms including SEM, email, SEO, PPC/CPC, and content marketing.
- Develop and curate engaging and relevant content for digital channels, including social media posts, blog articles, email newsletters, and website updates.
- Create and manage an SEO strategy, increasing visibility through keyword optimization, blog posts, reviews, website content, and backlink outreach.
- Analyze marketing channel performance and create strong reporting to monitor effectiveness, conduct tests, and iterate our strategy as needed.
- Create strategies for transactional and lifecycle marketing communications.
- Collaborate with the design team to create visually appealing and effective marketing assets.
- Perform market research and competitor analysis and stay up to date on best practices to inform marketing strategies and product decisions.
The salary range for this position is $110,000 - $135,000. Within the range, individual pay is determined by job-related skills, experience, and relevant education or training.
About You
- 5+ years of experience in marketing
- 2+ years of experience working with Salesforce Marketing Cloud or comparable CRM
- Proficiency in Google Ads, Google Analytics, and Meta Ads Manager
- Expertise in SEO principles and implementation
- Previous experience managing paid ad, direct mail, and email campaigns
- Strong analytical skills; the ability to collect and report on campaign performance and market analytics to inform marketing decisions
- Experience in content creation with strong writing and editing chops
- Experience leading marketing projects and strategy
- Stellar problem-solving skills; tackles challenges head-on and implements creative solutions independently
- Strong organizational skills and attention to detail
- Proactive and self-motivated with the ability to take initiative and lead projects from conception to completion
- Experience in graphic design tools is preferred
- Proptech or fintech experience is preferred
- Ability to work 8am-5pm in EST is preferred
- Desire to participate in a fast-paced early-stage startup
- Adaptability: Embraces changing circumstances with resiliency and positivity
- Team-Oriented: Prioritizes collaboration, inclusivity, and teammate support
About Us
Millions of homeowners in today’s economy are sitting on substantial home equity they are unable to access due to rising interest rates and strict qualification requirements of traditional lenders. That means millions of homeowners can’t convert their hard-earned equity into cash to pay off debt, start a home renovation, or pad their retirement to better their lives.
Splitero co-founders Michael Gifford and David Zvaifler witnessed the problem firsthand throughout their real estate careers. They set out to create a win-win product that could help those homeowners access their home equity but not make monthly payments or add additional debt like traditional financing options. And thus, Splitero was born.
As part of our team, you will join our quest to revolutionize the real estate industry while helping families in need. We offer a suite of benefits designed to help you thrive in all areas of life.
- Fully Remote Team - Our remote-first culture allows us to hire the best people, regardless of location.
- OneTeam Culture - We foster a culture of transparency, innovation, and inclusivity, where every voice is heard and every team member is valued. We believe in celebrating our successes, doing the right thing, and helping each other so we grow as a team and as individuals.
- Generous Resources - We want to ensure you are set up to do your best work. In addition to a solid tech stack, and access to any WeWork location, you will receive a monthly cell and internet stipend.
- Premium Healthcare - We offer comprehensive healthcare plans for you and your family, which employees are eligible for on their first day.
- Flexible PTO and Parental Leave - We offer a generous PTO and encourage employees to take time off to recharge. We're proud to offer a parental leave policy that allows you to welcome your new addition without worry.
We are a workforce composed of individuals with diverse backgrounds, abilities, minds, and identities. In keeping with our commitment to inclusion, we will ensure that people with disabilities are provided reasonable accommodations. If reasonable accommodations are required when applying, interviewing, or performing the essential functions of this position, please contact Ali McLeod, Director of People Operations, at ali@splitero.com.
