Cure Hydration – Creative Manager
**Please note that the title of this role is in line with the leveling structure of Cure. The work outlined is that of what is equivalent to an Art Director**
About Cure:
Cure is a VC-backed hydration brand based in New York City. We’re the only premium hydration brand with a science-backed formula, plant-based ingredients, no added sugar, and 4x the electrolytes of leading sports drinks. The product is based on the World Health Organization's formula for Oral Rehydration Solution that is proven to hydrate as effectively as an IV drip. But, unlike other ORS products, the ingredients are non-GMO, sustainably sourced, and have no added sugar. Made with coconut water and pink Himalayan salt, Cure provides everything your body needs for daily hydration and nothing it doesn't.
Cure is backed by a medical advisory board that includes Dr. Roshini Raj, Dr. Dana Cohen, and Brooke Alpert and is FSA/HSA Eligible. In just 4 years, Cure has expanded to over 14,000 retail stores nationwide including CVS, Walgreens, and Sprouts, and was named to the Inc. 5000 list of fastest-growing companies in America at #225 (#10 in Food and Beverage). Cure is a female-founded company, certified Plastic Neutral, and donates a serving for every purchase made to someone in need.
Our investors include Lerer Hippeau, Valedor Partners, Rocana Ventures, Beliade, Silas Capital, Litani Ventures, Joyance Partners, Parallel Ventures, Great Oaks Venture Capital, Simple Food Ventures, Carly Strife (Founder of BARK), Kathleen King (Founder of Tate's Cookies), Philip Krim (CEO at Casper), Nick Green (CEO at Thrive Market), Nas, Andy Roddick and more.
About the Job:
At Cure Hydration, we’re obsessed with helping our customers and employees thrive. As our Creative Manager, you will report to Cure’s Chief Marketing Officer and will be responsible for partnering directly with all department leads on ideating and executing Cure’s creative vision. This position will continue expanding on brand systems and creative assets that tell a strong and consistent story, and propel the brand forward.
This person will be eager to concept and execute campaigns across channels that drive growth online and in-store. You have experience in branding, digital and packaging design as well as copywriting and overall creative direction.
We’re looking for a kind, ambitious, imaginative, and detail-oriented person to be the creative leader for our expanding brand.
We are a nimble and focused team that loves to create special moments for our customers. This role will be an integral member of our marketing department, reporting to the CMO. They will set the vision for our creative and consumer communication strategy and execute all creative assets.
In this role you will:
Creative Strategy
- Define Cure’s creative vision, building upon Cure’s existing brand strategy and brand guidelines, and implementing that vision across the brand
- Develop and implement a creative strategy across marketing channels which currently includes Social, Email, Website, Packaging, Collateral, and Retail
- Determine creative vision for each marketing channel at Cure and work with the marketing team to execute and drive measurable results
Brand Development and Design
- Lead the brand creative process from ideation to asset execution in all channels, including but not limited to product launch campaigns, packaging, social media, brand marketing, collateral, site design, ad design, copywriting, and content creation
- Work directly with external creative collaborators to create a holistic consumer experience, including copywriters, animators, photographers, and more
- Collaborate with all departments to concept and execute a full consumer experience, from brainstorming ideas to creating fully realized assets
People
- Inspire internal team with your passion for brand building and design
- Manage creative freelancers and agency partners across UX design, photography, retouching, and copy
- Work collaboratively with Sales to bring Cure’s brand to life in wholesale/retail channels
- Work collaboratively with Operations to create packaging assets for new products
About You:
- Excited about entrepreneurship and are committed to helping people live healthier lives
- 5-7 years of experience in managing an in-house creative process
- Interested in building a creative department from the ground up
- Thrive in a fast-paced environment
- Able to manage multiple projects effectively while staying meticulously organized and maintaining high standards
- Strong communication and you know how to present your work
- Generate fresh and diverse ideas and recommend solutions, both on your own and as part of a group brainstorm
- Expert in design software, including Adobe, Figma, and/or Sketch
- Direct experience working with other designers, marketers, and/or copywriters
- US-based with work authorization to work in the US
- Proficient in Microsoft Office and Google Docs
- E-commerce and Start-up experience is a plus
- Strong record of leadership in a work setting and/or extracurricular activities
- Self-driven, Curious, Confident, Optimistic, and Passionate
- NY and CA applicants preferred
Benefits:
- Compensation: Competitive pay + bonus + stock options + 401k
- Vacation: Unlimited vacation days, summer Fridays and holidays
- Product: All Cure employees receive a free Cure subscription
- Healthcare: Health, Vision, and Dental insurance
- Wellness: $750/year in wellness stipends
- Social: $800/year in social stipends
- Remote Work: We have team members on both EST and PST
- Cure Cares: Days off yearly to volunteer in your local community
Please submit your resume to Laura@curehydration.com.
We're aware of the research showing that historically underrepresented groups are less likely to apply for a job if they don't believe that they meet all of the criteria. Do you hesitate to submit an application because you believe you need to check every box? Please apply anyway with a thoughtful cover letter! We would love to hear from you to discuss how you can help us build a great team at Cure.
