At ONE Sotheby's International Realty Development Division, marketing is about understanding our clients and target audiences — and building awareness about how our services can satisfy their needs. We're looking for an experienced and versatile Associate Marketing Director who can lead and represent the ONE Sotheby's brand. Our ideal candidate has experience leading, developing and executing real estate marketing campaigns while managing and inspiring a team. Candidate is an exceptional communicator, client-service oriented, creatively driven, solutions-oriented and is a strategic-thinker who also understands detail and flawless execution. If you are a people-person who loves the rewarding challenge of building a brand, we want to hear from you. This role will service developments in the company's portfolio, and in the company's pipeline, with a focus on pre-development planning, positioning, marketing, PR and sales support to bring projects to fruition.
Responsibilities
- Sr Marketing Manager - Development Division will be responsible for managing corporate marketing strategies under the direction of the Marketing Director, SVP of Sales, and CMO
- Lead brand positioning for the Development Division throughout all corporate channels: ONE SIR manager & agent engagement, affiliate relations & ONE essentials
- Develop and execute project marketing plans, programs, timelines and budgets, with the goal of creating a vision and identity for the project(s) that will ultimately add value and drive sales results
- From strategy and research through to execution, the Sr. Marketing Manager will collaborate seamlessly with external creative agencies and internal stakeholders across multiple disciplines to bring these new products successfully to market
- Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends in order to translate results into actionable insights for marketing, sales & operations team
- Attend DD weekly management meetings with ownership
- Attend all sales and marketing developer meetings
- Review and approve all inbound and outbound creative assets from a B2B and B2C perspective
- Integral part in providing insight and strategy for RFP opportunities
- Liaise with the sales team early on to provide marketing support and assist with strategy
- Organize and drive follow-up action items and implement a process for project management-related communication and updates
- Represent ONE SIR and its projects in the marketplace as directed, including but not limited to real estate forums, broker events, sales missions, etc
Requirements
- The ideal candidate is an exceptional communicator, client-service oriented, creatively driven, solutions-oriented and is a strategic-thinker who also understands detail and flawless execution
- They have 3-5+ years' experience in high-end luxury residential real estate and / or luxury hospitality and have successfully brought new projects to market
- To perform this job successfully, an individual must be able to perform each essential duty satisfactorily
- Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions
- Prior branded residential and sales knowledge
- Languages : Proficiency in English required; Spanish proficiency highly regarded
- Experience with establishing and managing budgets
- Experience in managing and directing strategic partners / agencies / vendors
- Exceptional communication skills, both in-person and in-writing
- A proven self-starter who can independently lead both strategy and execution, get internal buy-in, and communicate effectively up and down to ensure alignment
- Demonstrated ability to take complex projects and efforts from conception to successful execution
- Ability to simultaneously manage multiple projects
- Experience working with associates / vendors / customers in remote locations and international markets (multiple time zones)
- Strong team player and ability to foster relationships and collaborate across disciplines
- Experienced overseeing the design and production of print / digital materials and publications
- Excellent attention to detail and organization skills, with ability to toggle between high level, long-term strategies and ground-level, short-term tasks effortlessly
- Strong at tactical delivery with a good eye for detail
Benefits
- Medical, Dental, and Vision
- 401k
- A generous PTO and Holiday calendar
- Start-up office environment
- Growth potential
- Training and development
Job Type: Full-time
We're an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
