Company Description
ITW Description:
Founded in 1912, ITW (NYSE: ITW) is a global industrial company built around a differentiated and proprietary business model. The company’s seven industry-leading segments leverage the ITW Business Model to generate solid growth with best-in-class margins and returns in markets where highly innovative, customer-focused solutions are required. ITW’s approximately 45,000 dedicated colleagues around the world thrive in the company’s decentralized, entrepreneurial culture. In 2019, the company achieved revenues of $14.1 billion, with roughly half coming from outside North America.
Job Description
The Marketing Director is the thought-leader who sets the strategic, portfolio and investment direction while owning and driving segmentation and brand strategies for a $300MM, growth-oriented division with multiple brands in the Retail Automotive Aftermarket space. The key deliverable is driving above market profitable growth of multiple brands while expanding market share by leveraging the brands performance, quality, and history. This role will support the marketplace intelligence needs of the business unit to drive key strategic decisions. An important member of the divisional leadership team, the Brand Director reports to the VP/GM for the Division.
The Three Most Important Deliverables Of This Role Are
- Define, communicate and champion a clear and compelling portfolio segmentation that enables profitable net sales and market share growth
- Apply best practices to simplify and focus strategic and tactical efforts to maximize return on investment
- Lead, develop and mentor a professional marketing organization while building strong, collaborative relationships across the division.
What do we need from the successful candidate? Demonstrated successes in:
- Creating, Communicating and Driving Portfolio Strategy and Segmentation
- Proven examples of successful communication strategy and leveraging a broad marketing mix
- Developing, implementing and enforcing Pricing Strategy and MAP
- Agency selection and management
- Budget, ROI and Spend Effectiveness Evaluation
- Strategic and economic evaluations of distribution programs and deals
- New Product Commercialization Results
- Creating & defining ‘80’ Customer & Channel strategies
- Product Line Simplification
- Project management and delivering key initiatives on-time, with excellence
- Creating and launching 360-degree marketing campaigns
- Demonstrated Omni-channel understanding and effectiveness
- Analytical and effective decision-making
- Leading, developing, evaluating and promoting talent, by overseeing a large, diverse and virtual team
- A strong ability to move seamlessly between strategic and tactical, and know when the appropriate time is to do so
Tactical Things
- Customer relationships
- Supplier relationships
- Annual Line reviews, trade shows and customer meetings
- Annual planning cycle: long-range planning and annual planning
- Budget & spending agility pending business conditions or opportunities
- Data analytics. What to evaluate, how to evaluate, and identifying the ‘so what’ that drives strategic direction and decisions
Qualifications
Qualifications:
- Education: MBA preferred, bachelor’s degree required.
- Experience: 10+ years of experience. Minimum of 8 years of brand management experience in consumer-driven organization
- Proven experience in managing a P&L (required)
- Demonstrated brand leadership support and driving pricing, innovation, and promotions of products
Additional Information
ITW is an equal opportunity employer. We value our colleagues’ unique perspectives, experiences and ideas and create workplaces where everyone can develop their careers and perform to their full potential.
As an equal employment opportunity employer, ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship.
All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status or any other characteristic protected by applicable federal, state, or local laws.
ITW is an equal opportunity employer. We value our colleagues’ unique perspectives, experiences and ideas and create workplaces where everyone can develop their careers and perform to their full potential.
As an equal employment opportunity employer, ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship.
All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status or any other characteristic protected by applicable federal, state, or local laws.
ITW is an equal opportunity employer. We value our colleagues’ unique perspectives, experiences and ideas and create workplaces where everyone can develop their careers and perform to their full potential.
As an equal employment opportunity employer, ITW is committed to equal employment opportunity and fair treatment for employees, beginning with the hiring process and continuing through all aspects of the employment relationship.
All qualified applicants will receive consideration for employment without regard to race, color, sex, gender identity, sexual orientation, religion, national origin, age, disability, protected Veteran status or any other characteristic protected by applicable federal, state, or local laws.
