Company Description
United Parks & Resorts Inc. (NYSE: PRKS) is a leading theme park and entertainment company with a world-class portfolio of seven brands across 13 parks in the United States and Abu Dhabi. Our portfolio includes iconic brands such as SeaWorld, Busch Gardens, Discovery Cove, Sesame Place, Water Country USA, Adventure Island, and Aquatica. Our parks offer exhilarating thrill and family-friendly rides, wildlife encounters, educational presentations, and exciting shows and performances. We are committed to global wildlife conservation and actively participate in endangered species survival programs and field research.
Role Description
This is a full-time on-site role for a Loyalty Marketing Manager located in Tampa, FL. The Loyalty Marketing Manager will be responsible for managing loyalty implementing marketing strategies to retain and grow the base, and creating communication plans using email, direct mail, social, and our web site. The role will involve developing and executing campaigns, analyzing guest data, and driving guest engagement and retention through loyalty initiatives. If you thrive in a dynamic fast pace environment, can handle ambiguity, and are passionate about theme parks and zoos, please apply at www.buschgardensjobs.com.
Qualifications
- Loyalty Programs and Loyalty Marketing skills
- Marketing Analytics and Market Segmentation skills
- Experience in creating and implementing marketing strategies
- Strong data analysis and interpretation skills
- Excellent project management and organizational skills
- Ability to work collaboratively and cross-functionally
- Bachelor's degree in Marketing, Business, or related field
- Experience in the theme park or entertainment industry is a plus
