About the job:
At Just Enough Wines, we believe that the wine you enjoy should be aligned with your values, goals, and lifestyle. That’s why we created a more conscious drinking experience: pleasure-forward, perfectly portioned, consciously canned wine. Just Enough elevates your everyday and is a relaxation ritual in a can, for you to savor whenever and wherever you are.
We’re currently looking for a wine-loving, energetic, and experienced marketing guru to join our team as the Marketing Brand Manager. As the Marketing Brand Manager, you’ll be tasked with leading strategic and tactical marketing efforts to increase brand awareness. In this role, you will identify and execute marketing strategies tailored to our customer target to drive purchases at retail and online. This is primarily a remote position that requires strategic thinking, creativity, and a hands-on approach. If you’re self-motivated, creative, passionate about branding, and goal-oriented, this is the role for you!
What you’ll be doing:
- Manage the brand’s digital media channels including website, Instagram, Facebook, and Linkedin
- Work with the Marketing team to plan and execute marketing campaigns across various channels (digital, social media, etc) to increase brand awareness and engagement
- Write, edit, and publish email newsletters
- Lead strategic marketing partnerships including social media giveaways, brand collaborations, and more
- Coordinate and manage influencer partnerships
- Assist with the creation of engaging and relevant content for marketing channels, ensuring consistency with brand guidelines
- Collaborate with the sales team to develop channel and account-specific promotional strategies and materials that align with brand messaging and drive sales
- Serve as the brand ambassador at events, customer demos, trade shows, virtual events and more
- Manage brand’s PR efforts and key PR relationships
- Maintain marketing database and brand materials
- Track and report on defined marketing analytics quarterly
- Other duties as defined by the Manager
What you need for the role:
- Bachelor’s degree in marketing or a business-related field, or equivalent work experience
- 3+ years of marketing/brand experience (CPG space is a plus!)
- Creative problem solver who is an expert at rolling up your sleeves and working efficiently in a fast-paced environment
- Excellent oral and written communication skills, a natural collaborator and relationship builder
- Natural self-starter, comfortable taking the lead with limited resources while still achieving strong results
- Passion for brand building and storytelling
- Passion for premium canned wine!
- Excellent time manager
- Loves a flexible schedule and jazzed to work nights & weekends, on occasion
- Must be a minimum of 21 years of age
- Valid driver’s license, clean driving record, reliable source of transportation and insurance
- Must be able to pass a background check and drug screening
The Perks:
- An inclusive company culture that values and develops our people and encourages health, wellness, and flexibility
- Competitive base salary
- Unlimited vacation policy (we encourage you to use it for optimal work/life balance!)
- Personal and career development opportunities
- Marketing budget to use at your discretion for the promotion of Just Enough Wines
- And of course, free wine!
Vaccine Requirement: At Just Enough, the health and safety of our people is our number one priority. That’s why all offers of employment in the U.S. where legally permitted are contingent on the candidate showing proof of being fully vaccinated against Covid 19 to pass the pre-employment requirements. Individuals with medical issues or religious beliefs or practices that prevent them from getting the vaccine may request an exemption from the vaccine requirement.
Learn more about our culture and brand at:
https://justenoughwines.com/pages/our-story
instagram.com/justenoughwines
