Director of Product Marketing

Pointr • Full-time • Boston, MA, US • 5m ago

Our Story

Pointr is a global leader in indoor location technology. Our mission is to deliver reliable, scalable, and intuitive location experiences to connect people with and within buildings across omnichannel Web, Mobile, and Kiosk platforms. Our Deep Location platform has revolutionized the indoor positioning, smart building, and IoT markets. With several Fortune 100 clients across 27 countries and more than 1,000+ buildings already, we have promising plans for the years to come.

We have distinguished ourselves in the marketplace by growing around three core values: Ownership, Harmony, and Scale. These values are at the heart of every role, as we collectively create the future of indoor location technology.

Overview of the Role

Pointr, a global leader in digital maps and location technology, is seeking a dynamic Director of Product Marketing to join our Boston office. This role will involve positioning Pointr as an industry thought leader and effectively leading product communications. The ideal candidate will have strong business storytelling skills combined with a solid technical understanding.

Product Marketing Responsibilities

Supervise and mentor a product marketing manager, guiding them to develop and execute a strategic vision for product marketing. Collaborate to create compelling content that effectively engages and resonates with our target audience of business executives and technical leaders.
Develop whitepapers, PR campaigns, and other marketing content that establishes Pointr as an industry leader.
Own our content strategy and calendar, ensuring a consistent and effective flow of content across all channels.
Communicate Pointr’s product features and translate them into compelling benefits for prospective customers.
Collaborate with R&D, engineering, and customer success teams to ensure cohesive product messaging.
Support sales efforts in targeted vertical markets by providing relevant marketing and sales collateral.
Work closely with the product marketing manager to develop and maintain foundational sales materials, including industry-specific decks and inserts.
Oversee product and major feature launches.
Capture customer requirements and feedback, relaying this information to the development team.
Support product marketing manager with monthly product updates, ensuring consistent communication and engagement with stakeholders.

Qualifications

Proven ability to market enterprise technologies, bridging the gap between engineering and sales.
Experience managing a team or mentoring (preferably required; currently managing 1 person).
Experience in product marketing for B2B is necessary; experience in marketing SaaS products is preferred.
Proficiency with software tools such as Jira, Figma, and Monday.com.
Technical background is advantageous.
Minimum of 5 years of experience in product marketing or related fields.