Who we are:
Ellis Brooklyn is an award-winning, sustainable fragrance brand. Since 2016, we've been creating fine fragrances from a different perspective, focusing on modern innovations, quality ingredients and a modern approach to our everyday fragrances.
Who You Are:
As the Social Media and Influencer Manager , you will be a part of an innovative, fast-paced team dedicated to producing exciting and engaging experiences that reflect Ellis Brooklyn's brand values. You will help drive the ideation, planning, and execution for next-gen influencer marketing for both evergreen and 360 campaigns across all parts of the marketing funnel from awareness to conversion. You will ensure we’re maximizing our influencer programs to drive brand love and affinity and deliver on our key business objectives.
This position requires a candidate with a deep understanding of the influencer landscape with their finger on the pulse of who’s who and who’s upcoming in beauty, skincare and culture balanced with sharp analytical capabilities and can make data-informed decisions and recommendations. You will report to the Senior Manager of Influencer, Partnerships and Affiliate, and interface with the Founder/CEO. This position also manages a digital and social media coordinator.
Responsibilities:
• Partner with the Sr. Manager and Founder to architect and oversee micro to mid size paid and organic influencer marketing strategy for all key product launches and help develop big picture, “always-on” strategy for ongoing, evergreen marketing campaigns as well as brand and retail moments
• Build community on social channels including interfacing directly on the channels.
• Build and maintain brand relationships with new and existing influencers from micro to mid.
• Support the Sr. Manager on all executions of social, influencer and brand marketing campaigns, including the execution of contracts, negotiations, talent and content briefing and final delivery of content
• Support key influencer, consumer and brand events and experiences, ensuring activations are supported through key influencer partnerships
• Lead a disruptive organic mailing strategy, overseeing campaign mailer ideation, new influencer outreach and daily send outs
• Support the brand's overall strategy, process and oversee 360 influencer led paid social content, including helping to execute events.
• Utilize influencer analytics platforms and survey competitive landscape to share insights and trends to create data-driven strategies and best in class programming
• Create/manage social content creation calendar, including last minute trend video creatio.
• Help develop standards, expertise and best practices within paid and organic Influencer to inform and scale across all marketing and channel platforms. Establish rules of the road within and outside of the influencer marketing department, help create and implement processes and timelines and own big picture 360 go to market strategy
• Work with Sr. Manager to evolve our reporting and analytics. Contribute to weekly, monthly, and quarterly reports inclusive of retailer, global, marketing campaign, influencer social media results and provide insights, recommendations with a laser focus on meeting and exceeding KPI’s
• Reinvent and rethink “how things have always been done” - continuously propose fresh creative ideas while analyzing data and consumer trends to identify relevant opportunities that challenge status quo
Qualifications/Experience:
• 6-7 years of relevant work experience in communications, influencer marketing and PR or related role including direct experience owning and operating high-growth influencer programs
• Experience in beauty or skincare space required, international experience preferred
• A deep understanding of the social media and digital communications landscape, their unique audiences and how to use them to maximize branding and marketing efforts; a general understanding of digital marketing and affiliate marketing
• An ability to manage valuable relationships and collaborate with both internal and external partners
• Have a strong aesthetic judgment; can convey ideas in a clear and precise way without losing the essence of the brand; have a solid understanding of the brand demographic and what style of content will work best with the brand’s overall aesthetic.
• Strong organizational skills, detail oriented; ability to multitask and work in a fast paced environment, creative, initiative driven self-starter who can take an idea and run with it.
• Excellent communication skills
• Understanding of global/regional differences
• Exceptional time management skills and interpersonal relations
• Experience with Tribe Dynamics and Dash Hudson preferred
• Must be comfortable working in a fast-paced, highly collaborative environment while working on multiple projects simultaneously
• This position is on a hybrid office model and will require being in our NYC based offices 3-4x a week. The role will also support social media eventing and will require some travel.
Salary: $80,000 - $95,000. Salary is determined based on a number of factors including experience.
Ellis Brooklyn offers full-time employees:
- Medical Benefits
- Generous Paid Time Off Policy
- Product Discounts
- Company and Team Off-Sites
EEO Statement:
Ellis Brooklyn is dedicated to hiring a diverse workplace that celebrates an inclusive culture and a sense of belonging. As an equal opportunity employer, we do not discriminate based on race, color, religion, sex (including pregnancy, gender identity, gender expression, and sexual orientation), national origin, age, veteran status, genetic information or disability.
Health and Safety Statement:
The health and safety of you and the Ellis Brooklyn Team is important to us. Covid-19 vaccination will be required to work in our office.
