Project Social T is seeking a talented Marketing & Social Media Manager to oversee all marketing initiatives from top to bottom. The role offers a great opportunity to engrain yourself in a brand’s identity and have autonomy over your projects. This job works closely with the E-Commerce Manager and reports directly to the Creative Director.
Roles and Responsibilities:
Oversee marketing from top to bottom, including but not limited to: social media accounts, influencer gifting and paid collaborations, e-mail and SMS marketing, paid media, SEO, sales calendar planning, assist with photoshoot planning, etc.
Social Media
- Create monthly social media plan and calendars for Instagram and Pinterest using analytics to drive strategy
- Post daily to Instagram and Pinterest accounts, engaging with the community daily via comments, likes, etc.
- Creation and editing of creative assets for stories, short-form video content, etc. Being comfortable on camera is a plus!
- Coordinate co-branded initiatives with like-minded brands for giveaways or cross promotion
Influencer
- Execute paid influencer campaigns from start to finish: draft creative brief, create product lookbook, curate target list, outreach, negotiate, approve content, analyze influencer’s backend metrics, invoicing + payments. Prior influencer relationships are a plus!
- Ideate and execute creative influencer seedings for earned media coverage
Website
- Collaborate with the E-Commerce Manager to plan website content and messaging, manage charity partner relationships, create promotional assets for sales, and write all copy (product descriptions, SEO, etc.)
Email & SMS
- Manage existing and create new journeys/flows for always-on marketing
- Draft and schedule email and SMS content to align with overarching marketing calendar
- Collaborate with the graphic designer to create email assets. SMS assets will be created by you.
- A/B test for best optimization practices
- Analyze performance and adjust strategy accordingly
Paid Media & SEO
- Collaborate with external agency to manage SEO efforts and Google and Facebook ads
- Create assets and write copy for all ads
- Analyze ad performance and react accordingly
Additional tasks
- Attend all photoshoots and assist the Creative Director
- Collaborate with the E-Commerce Manager to plan an overarching sales calendar and strategy
- Manage full marketing budget
- Weekly, monthly, and quarterly reporting
Qualifications:
- Bachelor’s degree in Marketing, Advertising, Communications, Journalism or a related field
- 3-5 years of digital marketing experience, with a preference for fashion or lifestyle brands
- Proficient use of creative platforms such as Photoshop, Premiere Pro, Canva, Capcut, etc.
- Experience with industry marketing and analytics tools such as GA4, Attentive/Klaviyo, Facebook Ads Manager, MightyScout, etc.
- Experience managing and collaborating with external agencies
- Experience in developing strong campaigns from conception through execution
- Highly detail-oriented with the ability to balance multiple projects and tasks simultaneously
- A self-starter who is results-driven and solution-oriented, with strong communication skills and a positive and collaborative attitude
What We Offer:
- Hybrid working schedule
- Paid Holidays
- Vacation + Sick Days
- Healthcare + Dental Benefits
- Salary DOE
