The Marketing team at TSIA is on a mission to innovate how we deliver critical insights that accelerate business success. We are looking for a Senior Marketing Automation Manager to lead our outbound marketing activities. For this role, you'll be a strategic and quantitative thinker. You should be familiar with developing successful email campaigns. Your goal will be to develop and implement the most profitable nurture streams based on our target markets and personas.
Responsibilities
- Increase engagement and behaviors related to loyalty, using transactional and behavioral data
- Help define the CRM roadmap to achieve retention goals
- Collaborate with our analytics, marketing, product, and design teams
- Execute automated campaigns to maximize engagement and retention throughout the customer lifecycle
- Produce weekly and monthly campaign reporting, make recommendations, and implement changes based on key findings
- Manage day-to-day email sends, list management to increase consumer LTV, build lasting relationships, drive engagement, retention, and personalization
- Optimize email performance through testing strategies, targeted segmentation strategies, and creative enhancements
- Apply customer segmentation and marketing automation to deliver personalized customer marketing journeys across multiple touch points
- Monitor and evaluate campaign results across all channels to understand the efficacy of strategies and tactics for improving engagement and retention
- Develop a rigorous testing strategy (A/B and multivariate tests) to continually optimize all areas of the programs, including identifying moments to better understand our customer segments and their lifecycle and behaviors across multiple channels
- Develop and implement all multi-channel customer journeys for engagement, retention, growth, and re-activation lifecycle campaigns
- Create and manage email templates in Marketo using HTML
Requirements
Requirements
- 3+ years of B2B experience in lifecycle management
- 3+ years experience in retention, CRM, email marketing roles within fast paced competitive environments
- Strong experience working in competitive industries for high growth companies
- 3+ years experience using Marketo to build and execute complex CRM campaigns with multiple stakeholders
- 3+ years experience using Salesforce to generate and manage email lists and campaigns
- 3+ years experience building and managing email templates using HTML
- Strong awareness of user operations (i.e. loyalty programs)
- Address urgency head-on and handle difficult, ambiguous situations with a clear, cool head and an open mind
- Strategic thinker, who can provide thoughtful recommendations and guidance for marketing strategies, new initiatives and help drive operational and automation efficiencies
- Excellent project management skills with an ability to set and achieve goals, meet deadlines, and multitask in a fast-paced environment
- Ability to manage multiple moving pieces, productively work through conflict, with creative problem-solving, time management, organizational, prioritization and decision making skills
- Thoughtful and self-reflective, willingness to learn
- Team-player, hard-working, and resourceful
Benefits
There are many reasons why we think you'll love being part of the TSIA team (like flexible hybrid or remote work options, a great benefits package, professional development opportunities, and unlimited paid time off, to name a few), but here are three we think you'll be really excited about:
We're a growth company. Since TSIA was founded in 2009, we've steadily grown year over year, and we continue to see growth as we expand into new markets and add new offerings to our product portfolio. As a privately-owned company, we maintain the advantage of being able to be nimble and dynamic, which empowers employees to make quick decisions, learn from mistakes, and work together as one TSIA team to accomplish our goals.
We work with the biggest and best names in tech. TSIA is the world's leading research organization dedicated to helping technology companies of all sizes achieve profitable growth and solve their top business challenges. That means when you join the TSIA team, you'll have the opportunity to work with tech companies from around the globe and interact with some of the top executives in the industry. And with 80% of the Fortune 100 Tech companies as our members, we have a strong foothold in the industry and are making a big impact.
We value our employees and promote from within. At TSIA, we know that the secret to providing the best experience for our members starts with happy employees. Our company culture celebrates diversity, individuality, and growth, providing you with ample opportunities to showcase your strengths with support for further developing your skills. We understand the importance of a healthy work-life balance, and pride ourselves in creating an ideal environment for you to advance your career — come grow with us! To find your role at TSIA, go to www.tsia.com/careers.
Location: San Diego, CA 92127 (Fully remote, or option to work from San Diego office at our company headquarters, or in Los Gatos at our secondary office.)
