Company Summary
Lasso MD offers a powerful blend of innovative marketing services and advanced software tools to drive revenue growth for dental practices. By integrating custom websites, SEO, social media marketing, and targeted advertising with lead management, ROI analytics, and automated reviews, we help practices attract more patients and increase their revenue.
Role Summary
As an SEO Manager at Lasso MD, you will play a crucial role in driving local SEO traffic for dental practices, managing SEO efforts across a subset of our 500+ client accounts. With client budgets ranging from $300-$1500 per month, you'll balance delivering customized strategies with standardizing processes to achieve the best results. You'll collaborate with an expanding team of elite SEO experts, focusing on innovation and excellence.
In this role, you'll be instrumental in developing and implementing cutting-edge SEO strategies, including our pioneering work on decoding LLMs to create a true AEO (Answer Engine Optimization) product. You'll ensure high search rankings, increased online visibility, and effective patient acquisition for our clients. Clear communication, process documentation, and maintaining high client satisfaction will be key components of your responsibilities.
What Success Looks Like
- Deliver high-performing local SEO across all client accounts.
- Mentoring and managing SEO contractor relationships.
- Delivering client projects on time and with high accuracy.
- Develop innovative strategies and workflows to maximize efficiency and product value.
- Developing and deploying clear SEO reports for client and internal use.
Key Responsibilities
- Manage and optimize multiple SEO accounts on a daily basis.
- Analyze data to identify opportunities for improving client performance.
- Leverage the latest industry trends and new technologies to drive product innovation.
- Communicate and manage effectively with the contractor team.
- Develop best practices to increase customer satisfaction and value creation.
- Embrace a culture of teamwork, collaboration, and intellectual curiosity.
Required Qualifications
- 5+ years of experience executing and managing local SEO for multiple clients.
- Expert-level proficiency with tools such as Google Tag Manager, Google My Business, Google Analytics, Citation Listings (Bright Local), SEM Rush, Screaming Frog, and other relevant SEO tools.
- Proven record of simultaneously managing team communications and SEO deliverables.
- Demonstrated skills in MS Excel for data analysis, lookups, and pivot tables.
- Strong evidence of excellent written, verbal, and interpersonal communication skills
Preferred Qualifications
- Background in the dental or healthcare industry.
- Experience in Google Analytics 4.
Salary & Benefits
- $50,000-$80,000 per year (based on experience and geomarket rate)
- 401(k)
- Medical Insurance
- Vision Insurance
- Dental Insurance
