Social Media & Influencer Manager

Michael Malul London • Full-time • Columbus, Ohio Metropolitan Area, US • 5m ago

About Us

At Michael Malul, we strive to bring innovative and unique scents to the fragrance industry by working with the top perfumers and using world’s best ingredients. Everything from ideation and product development to manufacturing and distribution are done in-house. We’re a fast growing company with a close-knit culture where every employee’s voice is equally heard and valued.

About The Opportunity

Michael Malul is seeking a Social Media & Influencer Manager to support the strategy and execution of social media and influencer relations. This role will report to the Director of Marketing and will be a key partner to the broader marketing, creative, and sales teams to drive engaging social media strategy, community management, and creator partnerships that help increase awareness and revenue. This person should thrive in environments with high cross-functional collaboration and be comfortable working in a fast paced company.

Responsibilities

Management of Instagram/Facebook, TikTok, Pinterest, and LinkedIn
Develop social media strategies for each platform and continuously work to refresh it as trends, algorithms, and platforms evolve
Create engaging content that shows the brand’s personality and shows a behind-the-scenes look at the business
Collaborate with creative team on the development of photos, videos, and graphics for social media channels
Oversee community management from engaging with comments and messages to interacting with influencer content
Schedule content and ensure that messaging and campaigns are consistent across all channels
Collaborate with marketing team to ensure campaigns are executed in the best way possible across social media channels and through influencer partnerships
Develope influencer campaigns that fit into larger marketing initiatives, product launches, and holidays
Build strong relationships with influencers through email and video communication as their main point of contact
Research and identify new and relevant influencers at macro and micro levels in fragrance, beauty, grooming, fashion, and lifestyle, as well as opportunities to collaborate with influencers outside of the industry in creative ways
Develop creative briefs for influencers to ensure content is on brand and relevant to campaigns and products
Track influencer content and organize for easy access by sales and marketing teams
Negotiation of influencer contracts
Report on results of influencer campaigns and social media performance on a monthly basis

Qualifications

5-7 years of experience in influencer marketing and social media management
Experience in beauty and/or fashion preferred
A deep understanding of the influencer market and social media/pop culture trends
Ability to manage budgets
Experience developing influencer programs and social media strategies across multiple platforms
Excellent written communication
Strong project management skills
Ability to work under tight deadlines