Benefits:
At VIVÂMEE Hospitality we believe our teammates are the most important investment we can ever make. Benefits of this role include career advancement opportunities, a positive/growth mindset work culture, free golf, health benefits, 401K, company purchased life-insurance, discounts on VIVÂMEE resort stays, merchandise, and meals. MOST IMPORTANTLY, we offer a community of teammates just like you. We seek to only attract positive, driven, and caring teammates who already live by their own code of standards in alignment with our VIVÂMEE Virtues. We believe this positive culture is the greatest benefit our team can offer to new teammates. You will be welcomed here!
Summary of the Role and Responsibilities:
The Director of Marketing Operations will coordinate and develop marketing policies, programs, and campaigns for all of VIVÂMEE entities. This role is a hands-on role and oversees all social media platforms. As a member of Renault’s senior leadership team, the Director of Marketing Operations will lead all aspects of marketing, including but not limited to, leading our company's marketing efforts, responsible for providing guidance to our marketing department by evaluating and developing marketing strategies, planning and coordinating marketing efforts, communicating the marketing plans to those involved, and building awareness and positioning for our company's brands. You will also be working closely with our sales department to develop a pricing strategy that will help us maximize profits and market share, team member hiring, training, mentoring, and termination. In addition, the Marketing Director will be relied upon to model our core value of servant leadership and to teach the VIV MEE Virtues of Joy, Humility, and Ministry. This role will have a prominent leadership role within Renault and will have opportunities to participate in training at other VIV MEE properties as required.
Responsibilities:
- Promote and portray our VIVÂMEE Values.
- Developing and executing marketing strategies that align with our brand's vision and drive business growth and revenue
- Leading a team of marketing professionals to implement marketing campaigns across multiple channels
- Collaborating with other departments to ensure marketing efforts are aligned with overall business objectives and brand vision
- Conducting market research and analysis to identify new opportunities and stay ahead of industry trends
- Developing and managing the marketing budget to ensure ROI and cost-effectiveness
- Building and maintaining relationships with key stakeholders, including customers, partners, and vendors
- Recruits, interviews, hires, and trains new staff in the department.
- Oversees the daily workflow of the department.
- Overseeing marketing department.
- Evaluating and developing our marketing strategy and marketing plan, Analyzes target market information to identify and recommend effective marketing approaches.
- Planning, directing, and coordinating marketing efforts.
- Communicating the marketing plan.
- Researching demand for our products and services.
- Competitor research.
- Working with the sales department to develop pricing strategies to maximize profits and market share while balancing customer satisfaction.
- Identifying potential customers.
- Developing promotions with advertising managers.
- Understanding and developing budgets and finance, including expenditures, research and development appropriations, return-on-investment and profit-loss projections.
- Compiling lists describing our offerings.
- Developing and managing advertising campaigns.
- Building brand awareness and positioning.
- Supporting sales and lead generation efforts.
- Coordinating marketing projects from start to finish.
- Organizing company conferences, trade shows, and major events.
- Overseeing social media marketing strategy and content marketing.
- Gathers and analyzes information to identify new markets and customers, demand for products and services, and efficacy of existing marketing campaigns and strategies.
- Conducts market research, sales forecasting, and strategic planning to assess and ensure the sale and profitability of products.
- Conducts pricing research and analysis to ensure competitive product and service pricing.
- Maintains knowledge of trends and developments in the market; identifies needs for new products and services and makes recommendations to leadership.
- Analyzes and evaluates financial aspects of product development.
- Collaborates in the development of new products.
- Composes, develops, evaluates, and conducts training on marketing activities, strategies, and policies.
- Collaborates, participates in, and coordinates promotional activities or trade shows, Collaborates with senior executives to develop growth plans for the organization.
- Negotiates contracts for services needed to execute a marketing strategy.
- Assists with website design and content.
- Oversees marketing initiatives for multiple properties.
- Travel when needed.
- Assisting in other areas of the resort or other departments when needed.
Leadership & Mentorship:
- Provide superior leadership, team building and mentoring to the marketing team.
- Facilitate a safe work environment.
- Create, implement and enforce standard operating procedures (SOPs) for the marketing department.
- Recruits, interviews, hires, and trains supervisory and management staff in the department.
- Oversees the daily workflow of the department.
- Provides constructive and timely performance evaluations.
- Handles discipline and termination of employees and in accordance with company policy.
Job Requirements and Qualifications:
- Bachelor’s degree in business, marketing, communications, or related field.
- Experience in marketing and running a marketing team.
- Experience focused on the Resort style business units, wedding and events, restaurants, rooms, golf
- Excellent verbal and written communication skills.
- Thorough understanding of market developments.
- Thorough understanding of marketing strategies and practices.
- Excellent interpersonal and customer service skills.
- Excellent organizational skills and attention to detail.
- Strong analytical and problem-solving skills.
- Strong supervisory and leadership skills.
- Proven marketing campaign experience.
- Effective time management skills and the ability to multitask.
- Strong copywriting skills.
- Attention to detail.
- Proven ability to manage budgets.
- Professional and proactive work ethic.
- High competence in project and stakeholder management.
- Excellent interpersonal, written and oral communication skills.
- Experience with digital marketing forms such as social media marketing and content marketing.
- Competency in Microsoft applications including Word, Excel, and Outlook.
About Renault: Renault Winery Resort is a National Treasure with a history and reputation that extends across America and reaches back in time to its 1864 founding. Renault is the prototype of all current and future VIVÂMEE Resorts. Renault offers numerous ways for guests to experience connection. We have curated culinary experiences, wine tasting events, luxurious guest rooms, hands on workshops, music events, festivals, golf, and connection with nature. Our Catering & Events are central to our entire business operation. We especially cherish the trust that brides and families invest in us to deliver on their holistic wedding experience. Weddings are the pinnacle expression of our mission, and we seek to improve our design, delivery and overall experience for the bride as well as the entire wedding party.
The culture at Renault Winery Resort is built on our shared core VIVÂMEE Virtues of: JOY, HUMILITY, & MINISTRY. JOY means that we are a true team made up of teammates who sincerely enjoy serving others and winning together. For us HUMILITY means that we recognize the infinite dignity of each other (both team members & guests) and that we seek to be helpful to everyone no matter what is asked. Additionally, we are not afraid to ask for help or admit when we make a mistake. Our version of MINISTRY means we want our hospitality to become a true gift for our guests. We have the power to transform our duties from merely a task to be completed into a means to show love for our guests. We believe this power of intentionality has the capacity to revive the souls of our guests and our team. We hire, fire, reward, and praise our team members based on these characteristics, so it is essential that candidates are inspired to grow in these VIVÂMEE virtues in order to be a part of this wonderful team.
Disclaimer
“This is not necessarily an exhaustive list of all responsibilities, skills, duties, requirements, efforts or working conditions associated with the job. While this is intended to be an accurate reflection of the current job, management reserves the right to revise the job or to require that other or different tasks be performed when circumstances change (e.g. emergencies, changes in personnel, workload, rush jobs or technical developments).”
VIVÂMEE Shared Services is an Equal Opportunity Employer. In Compliance with the American with Disabilities Act. VIVÂMEE may provide reasonable accommodation to qualified individuals and encourage both prospective and current employees to discuss potential accommodation with the employer.
