Title: VP of Marketing
Note from Hiring Manager
We are searching for an innovative VP of Marketing to join our growing company. The ideal candidate will create compelling content, optimize outreach strategies, and support our lead generation team to drive customer acquisition and must have a strong understanding of B2B SaaS marketing strategies.
Company Overview
Darwin AI darwinsoftware.io is using best in class technology to help advertisers gain a competitive edge with creative analytics. By understanding what is working in your ads (which background colors, phrases, and elements), advertisers can be more data driven about their creative testing.
Darwin is at the forefront of an emerging technology that marketers know they need in order to grow in this competitive landscape. When you join Darwin, you're joining a team using advanced AI to pioneer the advertising methodologies of tomorrow.
Our clients are
Our clients are some of the most exciting brands in today’s marketplace. They range from founders at early-stage startups to leaders at Fortune 500 companies and represent all major industry verticals. Like us, they’re excited to optimize and grow their business through performance marketing.
VP of Marketing will
As the VP of marketing, you will develop brand and marketing strategies, set and achieve targets, and establish relationships with a variety of professionals.
To be successful as a VP of marketing, you should be a keen multitasker and who thrives in a competitive environment. Outstanding candidates have extensive marketing experience and are able to make decisions under pressure.
VP of Marketing Responsibilities
- Create and implement a world class marketing plan focused on delivering Darwin’s key value propositions to the right target audience
- Help the sales team craft specific marketing messages and create content in order to educate the customer base and help them succeed
- Test different messages and tactics on different target audiences, measure the success, and keep track of learnings over time
- Build and maintain relationships with marketers to help them deliver testimonials and build a network of client referrals
VP of Marketing should have some or all of the following:
- Bachelor's Degree
- 5+ years of experience in marketing, branding, business, PR, or a similar field.
- Strong understanding of B2B SaaS marketing strategies
- Knowledge and practical experience with SEO, digital marketing tools, and related software.
- Highly observant and analytical.
- Strong leadership skills and the ability to make difficult decisions.
- Excellent communication and interpersonal abilities.
Job Type: Full-time
Work Location: Chicago, IL
Compensation: Base Salary + Bonus
Benefits: Health Insurance, Dental, Vision, Life Insurance, PTO, Flexible schedule
