Vasion is looking for a Director of Global Partner Marketing that exemplifies our core values and wants to be part of our growing team. We are committed to making digital transformation attainable to everyone by building an affordable, integrated SaaS solution that simplifies business processes. Vasion offers a flexible working environment for our 375+ employees worldwide, including at our global headquarters in St. George, Utah, or in one of our other offices in the UK, Germany, and Lehi, Utah.
We are looking for a Director of Global Partner Marketing who will be a key leader in our marketing team, responsible for developing and executing strategies to drive collaborative marketing initiatives with our global channel partners and technology alliances. You will play a pivotal role in building and maintaining strong relationships with partners, driving joint marketing campaigns, and ultimately contributing to the growth and success of our organization.
This individual will be a hands-on leader, expected to develop, execute, and measure campaigns and programs that accelerate partner engagement, recruitment, pipeline creation and revenue across a range of partners in Vasion's ecosystem.
Primary Responsibilities
- Lead the global partner marketing team to drive and execute strategies through our partners.
- Develop, coach, and mentor those in your organization, including leaders and individual contributors
- Own the messaging for various personas to curate content for channel and ecosystem partners
- Lead the development of channel and alliance sales collateral, including playbooks, datasheets, presentations, webinars, and videos. This includes the creation of new collateral as well as "partnerizing" existing material
- Provide strategic direction in the Vasion product launch process, including collaborating on launch plans and content
- Lead the strategy and execution of joint marketing campaigns and activities with partners to drive brand awareness, lead generation, and revenue growth
- Own and drive partner marketing development funds strategy, planning, and execution
- Engage and work with our partners' marketing teams to develop strategic marketing plans that align with both parties' joint marketing goals and objectives
- Define key performance indicators (KPIs) for partner marketing initiatives and regularly analyze and report on joint marketing success
- Collaborate with product marketing, demand generation, and other teams to ensure alignment and consistency across all marketing efforts
- Create and execute a quarterly partner marketing calendar, connecting partner strategies and company themes into a clear, measurable, and executable plan
- Define, design, and further develop the PRM/partner portal (PRM) and maintain it so that partners can access and utilize Vasion sales and marketing collateral
- Work across Sales, BDR, and Revenue Operations to ensure we leverage channel marketing opportunities and support pipeline growth
Requirements
- 10+ years Partner Marketing experience with a B2B SaaS/technology company
- 5+ years experience as a manager of people, leading and inspiring employees and teams to deliver high-quality work
- Proven capability in developing and executing marketing programs and strategies with a variety of global partner types, including Distributors, MSP, VARs, SIs, GSIs, Alliances, and Cloud Service Providers (AWS, Azure, and others)
- Bachelor's degree in Marketing, Business, or a related field or equivalent experience.
- Ability to travel up to 10-20%
- Hands-on expertise with CRM (Salesforce) and PRM (Impartner) systems
- Experience with different partner marketing motions (to partners; through partners, with partners, or meeting in the channel)
- Experience in planning and organizing webinars, blog posts, PR, or any other outbound marketing communication methods
- Experience managing and measuring the effectiveness of MDF spend
- Familiarity with digital marketing tools and platforms, including social media, content management systems, and marketing analytics tools
Preferred Qualifications
- Strategic thinker and great storyteller with executive presence and the ability to communicate a compelling vision, values, and strategy for partner success
- Strong project management skills with attention to detail and ability to work cross-functionally
- Experience in leveraging data to measure marketing impact and make informed decisions
- Skills in negotiation and relationship management
- Dedicated to continuous improvement and feedback, identifying and working through new iterations and improvements on a regular basis
- Strong ability to organize, analyze, interpret, and disseminate information
- Ability to make decisions, prioritize and manage multiple projects in a fast-paced, dynamic environment, and keep stakeholders informed on progress
- Results-driven mindset, with a passion for exceeding goals and driving revenue growth
- Exceptional interpersonal and communication skills, with the ability to clearly articulate value propositions and build relationships with decision-makers
- Excellent presentation skills, with the ability to effectively convey technical information to both technical and non-technical audiences
Benefits
- Flexible work environment
- Discretionary vacation bonus
- Flexible paid time off
- Paid parental leave
- Competitive pay
- A full suite of traditional benefits
- Training/Advancement opportunities
- 401k with company-match
- Mental health wellness support
- Financial wellness education
- Company-contributed HSA
- Headquarter perks include a gym, pickleball, snacks & drinks, arcade, theater room, monthly All Hands lunch, etc
- Lehi, Utah office perks include gym access, snacks & drinks, monthly All Hands lunch
Our Marketing Team Manifesto
Profoundly analytical Marketing org obsessed with customer, brand, and revenue. We are innovative storytellers, strategic partners, passionate about excellence, champions of each other, and our work. We believe in conversations that advance us: bring intelligence, assume goodwill, and employ radical candor. And we're real fun.
Our Core Values
Vasion looks for people who will exemplify its core values and are driven to become:
- Action Owners (Extreme Ownership by Jocko Willink and Leif Babin)
- Candor Seekers (Radical Candor by Kim Scott)
- Relationship Builders (Leadership and Self-deception by The Arbinger Institute)
- Storytellers (Building a StoryBrand: Clarify Your Message So Customers Will Listen by Donald Miller)
More About Vasion
Visit https://www.vasion.com and https://www.printerlogic.com
Additional Information
Vasion is an equal opportunity employer. We evaluate qualified applicants without regard to race, age, color, religion, sex, national origin, disability, veteran status, gender identity, sexual orientation, and other legally protected characteristics.
