Email Marketing Manager, Smithsonian Journeys
Smithsonian Journeys is a global leader in cultural travel for diverse audiences, with unique, expert-led trips on all seven continents. Smithsonian Journeys offers small-group land journeys, small-ship expedition cruises, river cruises, active journeys, cultural stays, private jet trips, tailor-made journeys for the independent traveler, and student travel programs.
We are currently seeking an experienced Email Marketing Manager to join our Smithsonian Travel team. This key role is responsible for developing and executing digital marketing, with the following areas of focus:
The Email Marketing Manager is responsible for developing and executing digital marketing, with the following areas of focus:
1.) Planning and executing Email marketing.
2.) Overall platform support and strategy.
3.) Analysis and reporting on email marketing results.
Essential Duties & Responsibilities Include, but not limited to:
Email
• Leads and recommends email marketing strategy, calendar, and campaign content.
• Oversees all aspects of email campaigns, including gathering digital assets, building, and testing, including queries/segmentation, and more.
• Works with SJ copywriter/editor in scheduling needed copy for each email.
• Manages approval process and deploys on schedule for twice weekly promotions, targeted emails, welcome series, email automations, and other communications.
• Manages external email vendor and contract, working with VP Marketing, to ensure internal SI contractual and privacy requirements are met, along with industry best practices, and resolving technical issues quickly.
• Troubleshoots technical issues with SJ Senior Manager, Travel Systems as needed.
• Maintains email database ensuring opt-ins and opt-outs are handled properly and meeting all privacy requirements.
• Leverages data to identify core audience segments and develop targeted communication strategies. Recommends new testing, designs, and strategies to grow targeted audience and leads.
• Collaborates with other Smithsonian Enterprises business units in scheduling placements or standalone emails to their approved lists.
Webinars
• Manages sending email invitations, uploading data, sending follow-up thank you emails, collaborating with SJ marketing coordinator who manages setting up Zoom webinar, creating presentation templates, scheduling, and creating surveys.
Analysis and Reporting
• Analyze and report on all email marketing results (twice weekly and targeted emails), working closely with Audience Development and Marketing Analytics Senior Manager.
Other Duties
• Works with marketing team to manage centralized master marketing calendar and Asana email project calendars.
• Contributes to the ongoing creation and modification of marketing processes and strategies.
• Cultivates and maintains effective working relationships with internal stakeholders and external vendors and partners, including tour operators.
• Supports other marketing related projects such as marketing presentations as needed.
Education and Experience we seek:
Bachelor's degree in an appropriate area of specialization (marketing or related field) and a minimum of 5 years of email marketing, digital marketing, project management or other, related experience.
• Minimum of 2-years working with Salesforce Marketing Cloud platform and digital analytics tools (Google Analytics)
• High level knowledge of HTML and Adobe Creative Suite (Photoshop, InDesign, Canva, and/or Illustrator).
• Experience with customer relationship management systems (e.g. Salesforce), and project management tools (e.g. Asana)
• Excellent written, verbal, and communication skills are necessary.
• Exceptional organization and project/time management skills, with ability to handle multiple priorities and meet deadlines.
• Previous experience in travel digital marketing, a plus.
• High energy self-starter who is proactive, detail-oriented, organized, customer-oriented, and a collaborative team player.
Salary: $68,000 to $75,000 annually, Commensurate with experience.
To apply, please email resume and cover letter, including salary requirements to: SECareers@si.edu
Please include job title in the subject line.
Excellent Benefit programs including Health Insurance, Life Insurance, Dental/Vision Insurance, Transit/Commuter Benefits, Accidental Death and Dismemberment Insurance, Annual and Sick Leave, Family Friendly Leave, 403b Retirement Program, Smithsonian Discounts, Flexible Spending Account (Health & Dependent Care)
Final candidate selection will be subject to the applicant’s successful completion of a pre-employment background check and subsequent background investigation for a position classified as low risk. Smithsonian employees serve a one-year probationary period. Applicants must be eligible for employment within the US without sponsorship.
This is not a Federal Service position. No phone calls, please.
The Smithsonian Institution is an Equal Opportunity Employer. We believe that a workforce comprising a variety of educational, cultural, and experiential backgrounds support and enhance our daily work life and contribute to the richness of our exhibitions and programs.
Office of Equal Employment and Supplier Diversity | Smithsonian Institution
Smithsonian Enterprises, a division of the Smithsonian Institution, oversees the institutions commercial activities, and includes the Media Group, the Retail Group, Educational Travel, and Ecommerce.
