About Hot 8 Yoga:
Hot 8 Yoga is a rapidly growing hot yoga and fitness studio chain with 14 locations across Los Angeles, New York City, and the San Francisco Bay Area with plans for further expansion. We are committed to creating diverse, vibrant communities. We are seeking a visionary Marketing Manager to lead our passionate marketing team and drive our brand to new heights.
Job Summary:
As the Marketing Manager at Hot 8 Yoga, you will be responsible for shaping and executing the company's marketing strategies. Your leadership will be instrumental in enhancing customer experiences, expanding our member base, and maintaining our position as a leader in the hot yoga industry. We are looking for an innovative leader with a passion for marketing & yoga to join our dynamic team.
Key Responsibilities:
Strategic Leadership:
- Develop and implement a comprehensive marketing strategy aligned with the company's mission and growth objectives.
- Drive revenue growth, member acquisition, and brand recognition through innovative sales and marketing initiatives.
Team Leadership and Management:
- Build, mentor, and lead a high-performing marketing team, fostering a culture of collaboration and excellence.
- Set clear goals, KPIs, and performance metrics for the teams and regularly assess progress.
Digital Advertising:
- 3-5 years experience in digital marketing including Google Ads, Google Analytics, Facebook Ads and Yelp Advertsing. Experience within the fitness field highly preferred.
- Ensure consistent messaging and brand identity across all marketing channels, including digital and in-studio
- Website management & copywriting
- Utilize data-driven insights to optimize marketing performance, SEO and ROI.
Marketing Management:
- Lead the development and execution of marketing campaigns, including digital marketing, OOH advertising, social media, influencer marketing, email marketing, and PR.
- Ensure consistent messaging and brand identity across all marketing channels, including digital and in-studio
- Website management & copywriting
- Systematize grassroots marketing efforts for local reach
- Utilize data-driven insights to optimize marketing performance and ROI.
Customer Relationship Nurturing:
- Develop and implement strategies for nurturing long-term customer relationships, including loyalty programs and personalized communication.
- Develop referral campaigns to drive new students
- Monitor customer satisfaction and implement improvements based on feedback.
Budget and Resource Allocation:
- Manage the marketing budget effectively, optimizing resource allocation to achieve maximum ROI.
- Ensure cost-effective operations while maintaining high-quality standards.
Yoga & Wellness Community Engagement:
- Foster and maintain strong relationships within the yoga and fitness community.
- Explore opportunities for partnerships and collaborations to expand our reach.
Qualifications:
- Bachelor's degree in business, marketing, or a related field (MBA preferred).
- P&L Management experience
- Experience in digital advertising including Google Ads, Yelp & paid social media
- Proven track record of success in senior marketing leadership roles, preferably in the fitness, wellness, or lifestyle industry.
- Passion for yoga, fitness, and wellness.
- Exceptional strategic thinking, analytical, and communication skills.
- Ability to inspire and lead a diverse team to achieve ambitious targets.
- Familiarity with modern sales and marketing technologies and tools.
Experience:
- 5 years of experience in marketing leadership roles.
- 2 years of experience in the fitness, wellness, or lifestyle industry (preferred).
Benefits:
- Salary Range: $110,000 - $130,000
- performance-based bonuses.
- Membership benefits for Hot 8 Yoga studios.
- Opportunity to work with a passionate team and shape the future of wellness.
- Career growth and development opportunities in a rapidly expanding company.
