Purpose of the Position
The Digital Marketing & Events Specialist is responsible for organizing, executing, and representing Thorlabs at tradeshows/events; developing engaging, relevant, and brand-appropriate social media content; planning, managing, and tracking digital ad campaigns, reporting on their success; and developing marketing collateral and content, all while maintaining Thorlabs' strategic direction. The role will contribute to a variety of other marketing areas, including copywriting and editing, video storyboarding, and project management. The Marketing Specialist will work closely with in-house graphic artists and videographers to create social media content, ad collateral, and other marketing content.
Although the location of the position is in Newton, NJ, from time to time it may be required to undertake duties at other Thorlabs locations or to travel to events.
Essential Job Functions include the following, but are not limited to:
Tradeshows/Events
- Oversees communication and logistical needs prior to, during, and after events (booking shows, hotel arrangements, shipping both domestically and internationally, organizing and requesting marketing collateral, processing payments, etc.), which could be occurring simultaneously, all in accordance with marketing strategy, budget, and brand guidelines
- Collaborates with business and marketing leads to execute show themes, align demos and capabilities, and secure technology, services, and collateral that meet requirements
- Creates pre-show and post-show communications, ensuring all parties involved in an event's success have completed tasks in accordance with established timelines
- Setup and teardown Thorlabs booth at exhibitions and other events, directing paid labor and booth staff as necessary
- Staff events, as needed, serving as a company ambassador, engaging with attendees to promote our brand, products, and services
- Handles last-minute issues as they arise, maintaining composure and professional demeanor at all times, and develops preventative measures to avoid similar issues moving forward
- Maintains a calendar of current tradeshows and events, updating web page accordingly
- Regularly reports on tradeshow/event performance and submits ideas to elevate the comprehensive tradeshow/roadshow/event efforts
- Maintain tradeshow warehouse, equipment, and giveaway inventory
- Maintains accurate and current documentation of all tradeshow/roadshow processes, cross training other support personnel as needed
Digital Marketing
- Develops and implements Thorlabs' social media strategy in conjunction with digital marketing team
- Writes content to contribute to internal communications, email marketing, advertising, social media, ecommerce site, recruitment, and other marketing needs. Works with science writers and engineers as needed to ensure any technical content is accurate
- Participates in the planning, development, and timely execution of the monthly social calendar. Monitors social networks and drafts responses to comments and mentions as requested
- Works with Graphic Artists or owns the creation of high quality, brand-appropriate images and videos for posts and other marketing collateral
- Develops product/capability/service social media and marketing campaigns, executes, and tracks their progress
- Researches and presents ideas for new advertising opportunities
- Assists with video storyboarding or video shoots as necessary
- Participates in the selection and management of giveaways
- Becomes familiar with our content editing tool and HTML formatting to assist with new product releases, web page edits, engineering change orders, and graphing needs that do not require technical knowledge of the products
- Leads and oversees the timely execution and completion of various marketing projects
In addition to the essential functions and duties listed above, all positions are also responsible for:
- Meeting company standards pertaining to quantity and quality of work performed on an ongoing basis, performing all work-related tasks in a manner that is in compliance with all Company policies and procedures
- Adhering to Company policies, procedures, and directives regarding standards of workplace behavior in completing job duties and assignments
The Company retains the right to change or assign other duties to this position.
Physical Activities:
This is largely a sedentary role. This may require the ability to lift, bend, or stand as necessary. The employee may occasionally lift or move objects up to 25 pounds.
Requirements
Qualifications
Experience:
- 2+ years of experience in sales or marketing, preferably within the photonics industry
Education:
- Bachelor's degree, preferably in marketing, communications, or a related field
Specialized Knowledge and Skills:
- Strong organizational, planning, and project management skills.
- Strong interpersonal skills for working in a team environment.
- Strong writing and presentation skills in English.
- Strong attention to detail and ability to self-review work for accuracy and brand adherence
- Demonstrated ability to thrive in a fast-paced environment, multi-task, be detail oriented, and successfully maintain high quality work
- Demonstrated work ethic, ownership, and accountability; ability to individually drive initiatives
- Demonstrated flexibility and willingness to pivot as business needs evolve
- Ability to solve problems while under tight time constraints
- Interest or demonstrated aptitude in science and technology
Other:
Representation at events may require up to 10% travel, including some weekends.
Organizational Relationships
Direct Reports:
This position has no direct supervisory responsibilities.
Thorlabs values its diverse environment and is proud to be an Equal Employment Opportunity/Affirmative Action employer. All qualified individuals will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age or veteran status. Job descriptions are not intended as and do not create employment contracts. The organization maintains its status as an at-will employer. Employees can be terminated for any reason not prohibited by law.
Benefits
Thorlabs offers a complete benefits package that includes medical, dental and vision insurance, company paid life insurance, a generous PTO package, a 401(k) plan, and tuition reimbursement just to name a few.
