# LifeStyles is currently looking for new talents #”
Position: Director, Marketing - North America (US & Canada)
Position Reports to: VP Global Marketing and Innovation
Department: Marketing
Location: NYC – Hudson Yards
Job Type: Hybrid role 2 – 3 days remote
The salary range for this role, based in New York, is $180,000 to $225,000 – plus bonus.
We take into consideration a wide range of factors that are utilized in making compensation decisions including, but not limited to, skill sets, experience and training, licensure and certifications, qualifications and education, and other business and organizational needs.
Join us in revolutionizing the world of health and wellness! We are seeking a dynamic and passionate Director, Marketing for North America to help us redefine the norms of our industry. Are you ready to make a significant impact? We want YOU on our team!
What You'll Do:
- Strategic Visionary: Set and execute the regional marketing strategy to drive double-digit growth in the US and Canada across our core product categories: condoms, lubricants, intimate massagers.
- Team Leader: Inspire and lead a team of 5 marketers, with 3 direct reports to achieve ambitious goals.
- Brand builder: nurture our mission, build equity of our brands, driving awareness, consideration, desirability, cultural relevancy, and curating consumer experience through all touchpoints.
- Innovator: Leverage our exciting portfolio of global challenger and local heritage brands with locally relevant acceleration programs, partner with global innovation team to create superior innovative solutions to fuel future growth and strengthen competitive advantage
- Business owner: have a strong business driven mindset with bias for action,always looking at risks and opportunities, managing brand P&Ls and investment required and recommend acceleration or corrective actions to deliver growth ambitions
Who We Are: Join a global organization of talented individuals from world-renowned pharma and consumer goods companies. We operate in the Consumer Healthcare sector, specifically in the Intimate health and Wellness category, with a strong company mission and social impact, driving double digit growth globally, focusing on North America.
In this role, you'll be a crucial player in our company's future, driving business growth. Your strategic and creative mindset will help us thrive in this competitive landscape.
What You Need:
- Proven Marketing Expertise: Strong foundational marketing skills with a track record of success in marketing management and 4Ps execution (consumer and customer facing), utilizing market and consumer insights to inform overall strategy, action plans and sales go-to-market effort. Demonstrated success in CPG businesses is a must and preferably with challenger brands targeting young adult audiences.
- Strong communication and consumer experience: Expertise in communication, digital marketing & audience planning, social engagement, PR, influencer strategy with track record of success in brand building through each element of the funnel (awareness, consideration, conversion).
- Strong Marketing Planning & Execution: ability to build profitable growth with track record of success in financial delivery, master planning and marketing budget management. The ideal candidate will be the source of a proposition and bring recommendations based on business trends, competitive activities, identified risks and opportunities. Strong ability to translate marketing plans and strategy in compelling argumentations for the trade and sales partners.
- Resourcefulness: Ability to achieve ambitious goals and drive growth even with limited resources. Strong Can-do attitude and bias for action
- Collaborative Mindset and contribution: Experience in a small, nimble, and fast-paced environment is a plus. Proven ability to collaborate and contribute to the wider organizational strategy.
- Experience: Over 10 years in branded US CPG and luxury brands, combining an entrepreneurial mindset with extensive large company expertise.
- Strategic Thinking Skills: Proven ability to develop and execute long-term plans while delivering short-term wins.
- Analytical Skills: Strong ability in data management, consumer insights, market trend understanding, ROI analyses and P&L management.
- Leadership: Ability to build and lead a strong, accountable team and be the advocate of the priorities and needs for the North America business. Assertive in communication.
- Education: Bachelor’s degree
Why Join Us?
- Be part of an innovative and forward-thinking company, making a real impact in the health and wellness space.
- Work with a diverse and talented “roll-up your sleeves” team with a strong bias for action, entrepreneurial mindset and exciting growth agenda.
- Lead impactful marketing initiatives that shape the future of intimate health and wellness and resonate in culture.
- Be the champion of our digital transformation and build highly desirable brand.
Ready to make a difference and take your career to the next level? Apply now and be a driving force in our exciting journey!
About the Company
LifeStyles has a history dating back to 1905 when Eric Ansell first started making condoms in Richmond Australia.
Today LifeStyles is a Global leader in the sexual wellness sector, comprising a broad range of condoms, personal lubricants, and other related products and other products in over 60 countries.
Owning a large portfolio of trademarks, LifeStyles manufactures and commercialises its products either under leading global non-latex condom brands SKYN® under its local heroes such as LifeStyles®, Manix®, Unimil®, and Blowtex® and Control®.
Outside of branded products, the Company also supports universities, NGOs, and other organizations as part of a broader effort to promote sexual health and prevent the spread of STDs and STIs. LifeStyles owns and operates manufacturing facilities in Thailand, India and Spain, and it employs over 1,600 teammates globally.
LifeStyles Healthcare was created on September 1, 2017, when the consortium of Humanwell Healthcare & CITIC Capital private equity purchased the Sexual Wellness division from Ansell.
As of December 1, 2022, Lifestyles is owned by Linden Capital Partners, a Chicago-based private equity firm focused on the healthcare industry.
This is an exciting time to join us. We combine century-long history with the opportunity of a new beginning as a stand-alone company - this means a new way of thinking, the opportunity to explore new horizons and the chance to make a mark in an exciting, fresh business.
LifeStyles Healthcare is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
We are empowered professionals, and we are committed to creating a team of the world’s “best of the best.” Our business foundation is strong, among our values are Integrity and Respect, our people are highly engaged, and we are excited about a new phase in the company history. We have a focus on safety and teamwork - and we want you to join us!
All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Discover more about us at: https://www.linkedin.com/company/lifestyles-healthcare/.
Curious to know what does every day look like at LifeStyles?
Find out by looking at employee testimonials: https://lifestylesglobal.com/careers
Due to the high number of applications, we would like to inform you that only selected candidates will be contacted.
