Opportunity Summary:
Join our PetMeds/PetCareRX (“Pets”) team as a Director of Marketing Operations , where you'll lead the charge in crafting and executing innovative marketing strategies that captivate pet owners and enhance our brand's presence in the industry. In this role, you'll orchestrate a symphony of cross-functional teams, harmonizing efforts between marketing, operations, product development, sales, and customer service to deliver seamless and impactful campaigns. The incumbent will manage all activity from marketing that ultimately touches the consumer. Your analytical prowess will be key in deciphering marketing performance data, identifying opportunities for optimization, and driving exceptional ROI. If you have a knack for innovation, a love for furry friends, and a talent for turning data into actionable insights, this is the perfect opportunity to unleash your potential and make a pawsitive impact on pet owners everywhere. Join us and help create a world where pets and their owners thrive together!
Key Responsibilities:
- Develop and execute comprehensive marketing strategies that align with business objectives and market trends.
- Lead and manage cross-functional teams, including marketing, product development, sales, and customer service, to ensure cohesive and effective campaign execution
- Plan, execute, and monitor marketing campaigns across various channels, including digital, social media, print, and events, to drive brand awareness and customer engagement.
- Develop and implement efficient marketing processes to streamline workflows, improve collaboration, and enhance productivity leveraging marketing automation tools and best practices.
- Prepare regular reports on marketing performance, presenting findings and recommendations to senior management and stakeholders.
- Analyze marketing performance data to evaluate campaign effectiveness, identify opportunities for improvement, and implement data-driven solutions to enhance ROI.
- Ensure all marketing activities comply with industry regulations and company standards, maintaining the highest quality and ethical standards.
- Stay abreast of industry trends, emerging technologies, and best practices to continuously innovate and improve marketing operations.
- Develop and execute comprehensive channel readiness and training plans
- Lead strategic initiatives that improve process and cost efficiency
- Oversee project and program management within the marketing operations function
- Develop and implement workflows that enhance collaboration and reduce bottlenecks within the marketing team
- Cultivate and manage relationships with vendors and agencies.
Qualifications:
Education & Experience:
- Bachelor’s degree in marketing or related field of study.
- 7+ years of related experience in marketing, with a strong understanding of both digital and traditional marketing channels.
- Proven ability to streamline marketing processes and improve efficiency, including experience with marketing automation tools.
- Experience staying up to date with the latest marketing technologies and trends and applying innovative approaches to marketing strategies.
- Specific experience in the pet industry or a related consumer goods sector, with a deep understanding of market trends, customer behavior, and competitive landscape.
- Six-Sigma Certification a plus.
Skills & Competencies:
- Excellent project management skills, with the ability to manage multiple projects simultaneously
- Strong leadership and team management skills, with the ability to inspire team members to get to the finish line quickly and efficiently.
- Exceptional strategic thinking and analytical skills, with the ability to translate data into actionable insights and strategies.
- Excellent communication and presentation skills, with the ability to articulate complex ideas to diverse audiences.
- Proficiency in communication analytics tools, CRM systems, and digital marketing platforms.
- Ability to drive change and excel in creating clarity in ambiguity.
- Customer-obsessed with the ability to understand customer interactions through in-depth analyses of user behavior and engagement.
- Ability to keep all campaigns on track in a cross-functional manner and moving forward.
- Develop and execute comprehensive channel readiness and training plans
- Experience and scaling cross-functional marketing programs
- Proven track record of improving marketing efficiency and effectiveness through process optimization and technology integration.
- Excellent PowerPoint skills.
- Strong communication skills with the ability to present to executive teams.
Personal Attributes:
- Strategic thinker with a customer-centric and growth mindset.
- High sense of urgency with a deep desire to make a difference and strive for excellence.
- Decisive, self-motivated, and ability to draw business conclusions quickly in today’s fast paced market.
- Passionate about pets, pet parents families, and the pet industry, with a deep understanding of pet parent families needs and preferences.
- Resourceful, scrappy, results-oriented with a strong ability to manage multiple projects and meet deadlines.
Benefits:
- Competitive salary
- Comprehensive health, dental, and vision insurance
- Hybrid work options
- Generous pet-related benefits and discounts
- Professional development opportunities and career growth
- Performance-based incentive awards
- 401k with company match
- Paid parental leave, surrogacy, and adoption benefits
- Unlimited Flex Time Off
- Education Reimbursement Program
- Working alongside a diverse group of collaborative and innovative team members
- Opportunity for growth and development across several areas of the organization
How to Apply:
Interested candidates are invited to submit their resume, cover letter, and a portfolio of relevant work to HR@petmeds.com
PetMeds/PetCareRX (PETS) is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
The Department Head has the discretion to hire personnel with a combination of experience and education which may vary from the above-listed qualifications.
