Job Description: Marketing Manager
Manager Reports to: Director of Communications
FLSA Status: Exempt
POSITION SUMMARY: Marketing Managers are responsible for developing, implementing and executing strategic marketing plans for an entire organization (or lines of business and brands within an organization) in order to attract potential customers and retain existing ones.
KNOWLEDGE, SKILLS AND ABILITIES:
• Ability to read, write and speak English
• Familiar with restaurant industry standard concepts, practices, and procedures • Ability to effectively interact with a diverse population of Associates, Management and Guests
• Demonstrate leadership by utilizing sound judgment when making business related decisions
• Subject matter expert regarding marketing relations required to support company vision
• Work under pressure within a well-integrated team environment
• Able to consistently maintain a professional and respectful demeanor
• Strong organizational and coordination skills
• Strong interpersonal communication skills
• Proficient in Microsoft Office Software, Adobe, Photoshop & InDesign programs
ESSENTIAL JOB FUNCTIONS:
• Ability to drive marketing initiatives for the entire company portfolio
• Responsible for effectively executing all social media campaigns & printed materials
• Coordinating photo shoots / short videos for all company locations
• Driving menu creations and updates
• Aligning creative directions with the company's strategic goals
• Ensure the company is communicating the right message to attract prospective customers and retain existing ones
• Represent the marketing team to cross-functional groups including product management, sales and customer service
• Updates senior leadership on the progress of the marketing activities and reporting on the results of the campaigns
• All other responsibilities as dictated by the business or assigned by the Senior Management
QUALIFICATIONS:
A. Education and/or years of experience:
∙ Bachelor's Degree or equivalent work experience
∙ 3 years of Marketing experience
B. Certificates, Licenses, and Registrations: (applicable to position)
∙ Required Harassment Training Certification (CA)
