The Jr Art Director will lead the visual and artistic direction of all marketing campaigns and materials. This role requires a highly creative individual with a strong eye for design, a deep understanding of fashion aesthetics, and the ability to bring brand visions to life through compelling visual storytelling. The Creative Art Director will collaborate with cross-functional teams to ensure cohesive and impactful brand messaging across all channels.
Key Responsibilities:
Creative Direction:
- With Sr Director, create and oversee the visual concepts for all marketing campaigns, ensuring they align with the brand's identity and strategic goals
- Develop high-quality visuals, including photography, videography, graphics, and layouts
- Ensure that all creative assets are executed flawlessly, maintaining consistency and quality across all marketing materials
Design and Production:
- Manage the end-to-end design process for marketing materials, including print, digital, and social media assets
- Oversee the production of creative content, ensuring it meets the brand's standards and resonates with the target audience
- Maintain high standards for design quality, reviewing and approving all creative work before it is finalized and published
Collaboration and Communication:
- Work closely with Wantable marketing, design, merchandising product development, and e-commerce teams to ensure cohesive and integrated marketing campaigns
- Collaborate with external agencies, photographers, videographers, and other creative partners to produce high-quality marketing content
- Present creative concepts and campaign visuals to senior management and key stakeholders, incorporating feedback into final designs
Team Leadership and Development:
- Lead, mentor, and inspire graphic designers, fostering a collaborative and innovative work environment
- Identify and nurture talent within the team, providing opportunities for professional growth and development
- Conduct regular performance evaluations, set objectives, and provide constructive feedback to team members
Brand Management:
- Ensure all creative work aligns with the brand's visual identity and guidelines
- With Sr Director, develop and implement strategies to enhance the brand's image and visual presence in the market
Market Research and Analysis:
- Stay updated on industry trends, competitor activities, and consumer preferences to inform design decisions and keep the brand ahead of the market
- Utilize market research and consumer insights to create visuals that resonate with the target audience
Digital Marketing Support:
- Create visually engaging content for social media platforms
- Design visually appealing email templates and graphics to support email marketing campaigns
- Collaborate with the web development team to ensure the website's visual elements are consistent with the brand's identity and enhance the user experience
Budget and Financial Management:
- Assist Sr Director in managing the creative marketing budget, ensuring efficient use of resources
- Collaborate with Sr Director to ensure marketing initiatives are cost-effective and align with financial targets
Requirements
Qualifications:
- Bachelor's degree in Graphic Design, Fine Arts, Marketing, or a related field
- Minimum of 7 years of experience in graphic design, with at least 2 years in a leadership role within the fashion industry
- Strong portfolio showcasing expertise in visual storytelling, design, and creative direction
- Proficiency in design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Strong understanding of design principles, typography, color theory, and layout
- Excellent leadership, communication, and interpersonal skills
- Ability to work in a fast-paced environment and manage multiple projects simultaneously
- Detail-oriented with a strong eye for aesthetics and visual composition
Working Conditions:
- This position may require travel to photo shoots, industry events, and meetings with external partners
- The role is a hybrid position with a minimum of 2 in-office days/week and may involve work in various environments depending on creative activities
Please note that this job description is intended to provide a general overview of the position and does not encompass every task or responsibility that may be required
Benefits
Medical
Vision
Dental
Employee Discount
401K
Paid Holidays
PTO
