We are seeking an experienced Social Media Manager to join our agency. In this role, you will be responsible for developing and implementing paid social media strategies for our clients, ensuring that their digital advertising effectively aligns with their business goals and marketing objectives. The ideal candidate will be skilled in campaign management, analytics, and paid social media advertising, with a strong ability to work collaboratively with internal teams.
About Mosaic Media:
Mosaic Media is an advertising agency that offers a wide range of services including both digital (programmatic, Google Ads, social media) and traditional (radio, TV, print) media buying. We work with clients from various industries, helping them reach their target audience and achieve their marketing goals. As a company, we value creativity, teamwork, and continuous learning.
Responsibilities:
- Strategy Development:
- Develop and implement comprehensive social media strategies for clients that align with their business goals and marketing objectives
- Design and execute social media campaigns to promote clients' products, services, or events, managing the overall social media budget
- Analytics and Reporting:
- Monitor social media performance metrics for clients using analytics tools, such as engagement rates, click-through rates, and conversions
- Prepare regular reports on social media activities, insights, and campaign outcomes, presenting them to clients and internal teams
- Analyze data to optimize strategies and make data-driven decisions to enhance overall social media performance
- Paid Social Media Advertising:
- Plan and execute paid social media advertising campaigns for clients, including budget management, targeting, and ad performance analysis
- Conduct A/B testing of ad creatives and strategies to optimize ad performance and ROI
- Trend Monitoring and Innovation:
- Stay updated with the latest social media trends, tools, and platform updates, applying relevant innovations to clients' social media strategies
- Monitor competitors' social media activities and strategies to identify opportunities for differentiation and improvement for clients
- Team Collaboration and Leadership:
- Work closely with internal teams to ensure social media efforts are integrated with broader client initiatives
- Guide and mentor other team members on social media aspects, ensuring they understand the strategy and contribute effectively to client success
Requirements
- Bachelor's degree in Marketing, Communications, or a related field
- 5+ years of experience in social media management, preferably in an advertising agency or client-facing role
- Proven ability to develop and implement successful social media strategies aligned with clients' business objectives
- Strong proficiency in managing paid social media campaigns across platforms like Facebook, Instagram, LinkedIn, and Twitter
- Experience with social media analytics tools (e.g., Google Analytics) to track performance and optimize campaigns
- Excellent verbal and written communication skills for clear, effective client and team interactions
- Strong organizational and project management skills to handle multiple client accounts simultaneously
- Ability to stay updated with the latest social media trends and adapt strategies accordingly
Preferred Qualifications:
- Familiarity with other Meta platforms and ad tools (Instagram, WhatsApp) is advantageous
- Certifications in Facebook Blueprint or other digital marketing qualifications
Benefits
Benefits include working in a friendly, team-oriented and stimulating work environment, banked PTO after 90 days of working at our company, holidays and a 401k for eligible employees. Health insurance is not included.
Pay
$31.25/hr - $40.87/hr ($65k - $85k annualized equivalent), DOE
