The Opportunity
Egon Zehnder is seeking an experienced B2B marketing generalist to join their US team. This new role will report to the Head of US Marketing and will focus on supporting the execution of the US Marketing Strategy with an emphasis on events and partnerships.
The ideal candidate will bring 3-5 years of B2B marketing generalist experience with specific knowledge of integrated marketing practices around relationship building, including through in-person events and gatherings.
What You'll Do
- Work closely with the Head of US Marketing and Global Marketing Team providing marketing resources and support to US colleagues seeking guidance in developing trusted relationships with senior executives through brand, content, social media, partnerships, and/or events
- Work with Head of US Marketing, US Leadership, and other key stakeholders to understand competitive landscapes and contribute to business development strategy around marketing planning and positioning
- Work with US leadership to establish best KPIs for tracking ongoing activity, also optimizing digital tools to efficiently work with Global Marketing team to build comprehensive tracking for key metrics
- Evaluate opportunities for external partnerships and sponsorships and offer guidance to US colleagues on selection of sponsorship opportunities, including to specific regions or verticals
- Work with colleagues throughout the US to establish event planning best practices, socializing, and raising awareness of those practices to create a more consistent event experience and a measurable ROI.
- Serve as primary project manager and coordinator for larger, complex US-based marketing campaigns by providing guidance on marketing integration best practices and following up on support needs
- Oversee additional projects as necessary to ensure proper management and optimization of marketing investments as part of the overall go-to-market strategy for Egon Zehnder US.
- Collaborate with colleagues across digital, CX, and business development-focused disciplines to ensure that data and reporting from marketing activity supports other US growth initiatives at the Firm
Requirements
What We're Looking For
As this is a new role both within the US team and the Global Marketing team, the ideal candidate will be organized, resourceful, results-oriented, and adaptable to change. A curiosity for learning new marketing skills is beneficial while a previous background in coordinating in-person marketing events and gatherings is preferred.
Minimum Qualifications
- Bachelor's Degree with 3-5 years Generalist B2B Marketing Experience. Previous experience planning and executing multi-channel marketing campaigns is essential with specific emphasis on in-person events, content strategy, digital marketing, social media, and PR/comms
- Strong track record of collaboration - the ideal candidate will be a team player with proven success working with and influencing a broad cross-section of internal stakeholders on complex projects, ideally in a global or distributed environment.
- Project Management Experience - candidates should have previous experience coordinating and overseeing multiple projects with diverse stakeholders on a tight timeline.
- Digital and Data-Driven Experience - Candidates should have previous experience tracking activities via CRM and/or Marketing automation platforms and be able to think creatively and dynamically about how to improve and optimize reporting platforms
- Previous event planning experience - whether by way of conferences, trade shows, social events, or business development, candidate should have direct experience organizing and coordinating external events, optimizing experience for attendees, and promoting brand awareness through event activities
- Global citizen with sensitivity to culture, people, and styles, with an ability to flex accordingly for success.
Preferred Qualifications
- Previous experience in a B2B Professional services industries is a plus
- Exposure and experience working in global markets (or across global teams)
- Familiarity with event branding and brand development
Benefits
About Egon Zehnder
Egon Zehnder is the world's preeminent leadership advisory firm, inspiring leaders to navigate complex questions with human answers. We help organizations get to the heart of their leadership challenges and offer honest feedback and insights to help leaders realize their true being and purpose.
We are built on a foundation that supports partnership in the truest sense of the word and aligns our interests with the interests of our clients. Our 560 consultants across 64 offices and 36 countries are former industry and functional leaders who collaborate seamlessly across geographies, industries and functions to deliver the full power of the Firm to every client, every time.
We partner closely with public and private corporations, family-owned enterprises, and non-profit and government agencies to provide executive search, leadership solutions, CEO search and succession, board advisory, and diversity, equity & inclusion.
We believe that together we can transform people, organizations and the world through leadership.
What It's Like To Work Here
We operate as one unified team with expertise across industries, functions and geographies. Our organization can be described as high performing and collaborative combined with a caring and respectful culture. We are proud to have made connections and live our values through our Employee Resource Groups and DE&I initiatives:
- B@EZ - Blacks at Egon Zehnder
- EZ+ at Egon Zehnder - LGBTQ+ at Egon Zehnder
- HOLA - Hispanic / LatinX Organization for Leadership Advancement
- AZN - Asian American, South Asian or Pacific Islander at Egon Zehnder
- EZLiving - Healthy Lifestyle
- Families at Egon Zehnder
Our Offices
Since its founding in a Zurich townhouse in 1964, Egon Zehnder has grown to 63 offices in 36 countries. We have 2300 global employees and 450 US employees.
Our U.S. Offices include Atlanta, Boston, Chicago, Dallas, Houston, Los Angeles, Miami, New York, Palo Alto, San Francisco, and Washington D.C.
Benefits
- Hybrid work model, 3 days in office (Tuesday, Wednesdays and Thursdays)
- 401k - company match and additional discretionary employer contribution
- Comprehensive Health Plan - medical, dental, vision, life insurance, long-term disability
- Employee Assistance Program (EAP)
- Paid parental leave
- Personal Time Off - paid vacation, sick time, volunteer days
- Paid holidays including week off between Christmas and the New Year
- At Egon Zehnder, employee safety, well-being, and engagement is a top priority and at the core of our culture. Egon Zehnder is operating under a hybrid model which requires all employees, in all positions, to work in-person 3 days per week (Tuesdays, Wednesdays and Thursdays). Employees can work remotely during the remaining days of the week. The policy is subject to change by Egon Zehnder at any time
Egon Zehnder is committed to creating and fostering a culturally diverse, equitable and inclusive organization. We recognize the value in a wide range of ideas, perspectives, experiences and skillsets in our workplace. To learn more about Egon Zehnder's continued commitment to diversity and inclusion, please visit: https://www.egonzehnder.com/diversity-initiatives.
Due to high volume, we will only be contacting applicants who meet all of the minimum requirements listed in the job description. Only those applicants who align most closely with our minimum and preferred qualifications will be contacted for an interview. The Recruiting team at Egon Zehnder will retain your application materials and may contact you regarding future opportunities.
