Position Overview: The Director of Marketing Strategy will be responsible for developing and implementing comprehensive marketing strategies that align with our business goals and objectives. This role involves overseeing market research, brand positioning, campaign development, and performance analysis. The ideal candidate will possess a deep understanding of marketing trends, data-driven decision-making, and leadership skills to guide a dynamic team.
Key Responsibilities
- Develop and execute the overall marketing strategy to support business goals and drive growth.
- Lead market research and competitive analysis to identify trends, opportunities, and threats.
- Collaborate with cross-functional teams to ensure marketing strategies are aligned with product development, sales, and customer service.
- Oversee the creation and implementation of marketing campaigns, including digital, social media, content, and traditional marketing channels.
- Monitor and analyze campaign performance, using insights to refine strategies and improve ROI.
- Manage the marketing budget and allocate resources effectively to maximize impact.
- Foster a culture of innovation and continuous improvement within the marketing team.
- Build and maintain relationships with key stakeholders, including partners, agencies, and vendors.
- Stay updated on industry trends, emerging technologies, and best practices.
Qualifications
- Bachelor's degree in Marketing, Business Administration, or a related field; MBA or advanced degree preferred.
- 8+ years of experience in marketing, with a proven track record in strategic planning and execution.
- Strong leadership and team management skills, with the ability to inspire and guide a diverse team.
- Excellent analytical and problem-solving abilities, with experience using data to drive decision-making.
- Proficiency in digital marketing platforms, CRM systems, and analytics tools.
- Exceptional communication and presentation skills.
- Ability to thrive in a fast-paced and dynamic environment.
