About Everything420: Everything420 is a leading e-commerce brand focused on providing top-quality cannabis lifestyle products. We aim to be the go-to destination for everything related to cannabis culture, offering a diverse range of products that cater to our customers' needs.
Job Description:
We seek a creative and data-driven Brand Manager with D2C marketing expertise to join our team. You will develop and execute innovative marketing strategies to build brand awareness, drive customer engagement, and increase sales. The ideal candidate will have proven expertise in monitoring and optimizing key marketing KPIs and proficiency with relevant tools such as Shopify Plus, Klaviyo, and Google Analytics.
Key Responsibilities:
- Develop and execute brand strategy and marketing campaigns.
- Track and analyze key performance metrics (CR, CPC, CTR, ROAS) across platforms like Meta Ads, Twitter Ads, and on Everything420.com and App.
- Collaborate with cross-functional teams to ensure brand consistency.
- Manage agencies and marketers, guiding them to support our brand's growth and objectives effectively.
- Conduct market research and stay ahead of industry trends.
Qualifications:
- 3-5+ years of experience in brand management or D2C marketing.
- Proven expertise in monitoring and optimizing key marketing KPIs and proficiency with relevant tools such as Business Manager, Meta Ads, Klaviyo, and Google Analytics.
- Excellent communication and creative thinking skills.
- Experience in the cannabis or lifestyle industry is a plus.
Why Join Us?
- Be part of an innovative, fast-growing brand.
- Enjoy creative freedom and opportunities for growth.
- Work in a collaborative and supportive environment.
