Marketing Manager

MGP Live • Full-time • Brooklyn, NY, US • 4m ago

Job Title: Marketing ManagerLocation: New York City, NYAbout MPG Live: MGP Live is an entertainment company that specializes in producing and promoting multimedia symphony concerts and tours. We combine the rich tradition of a full symphony orchestra and choir with breathtaking HD footage from iconic video game franchises, popular films, and other well-known entertainment brands. Known worldwide for bringing classic media icons to life in a concert setting, MPG Live is at the forefront of blending music and multimedia.Role Overview: We are seeking an experienced Digital Marketing Campaign Manager to join our team and report directly to our Founders. In this role, you will lead the development and execution of digital marketing campaigns, manage cross-functional teams, and oversee the promotion of our unique music and multimedia events. Your expertise in digital marketing, coupled with a passion for the music and gaiming industry, will be crucial in driving our marketing efforts and engaging our audience.Key Responsibilities:Campaign Development: Design and execute integrated marketing campaigns across digital and offline channels to promote our multimedia concerts and tours.Project Management: Oversee the creation of campaign assets/brief including emails, ads, landing pages, and social media content. Coordinate with internal teams and external contractors to ensure timelines and deliverables are met.Music Event Marketing: Develop and implement targeted digital strategies for promoting live music events, maximizing ticket sales and audience engagement.Content Creation: Craft compelling marketing copy and multimedia content that highlights the unique aspects of our music events and resonates with our target audience.Audience Engagement: Build and nurture a loyal fan base through creative campaigns, influencer partnerships, and effective use of digital platforms.Analytics and Reporting: Monitor and analyze campaign performance, report on KPIs, and provide insights to optimize marketing efforts and achieve department goals.HubSpot Management: Implement and manage HubSpot for marketing automation and CRM, ensuring effective lead nurturing and communication strategies.Qualifications:Experience: 3-5 years in a primarily digital marketing role, with proven experience in demand generation, marketing automation, and lead nurturing.Music Industry Knowledge: Understanding of the music and entertainment industry, with experience in marketing live music events and managing music-related content.Creative Skills: Strong ability to create engaging content and promotional materials for music events.Technical Skills: Proficiency in HubSpot, PPC channels (Google Ads, LinkedIn, Meta Ads), SEO, and data analysis platforms. Experience with media buying is a plus.Project Management: Excellent organizational and time management skills, with experience managing contractors and coordinating cross-functional projects. Communication: Exceptional written and verbal communication skills, with an aptitude for crafting clear, creative marketing copy.Analytical Abilities: Strong analytical skills with the ability to interpret data and make data-driven decisions.Education:Bachelor’s degree in Marketing, Business, or a related field.Benefits:Competitive salaryOpportunities for professional developmentA dynamic and creative work environment

Working in person 1-3 days with the leadership team

How to Apply: If you are a creative and resourceful digital marketing professional with a passion for music and multimedia entertainment, we’d love to hear from you. Please send your resume and a cover letter detailing your relevant experience and interest in the role.