Company Information:
Launched in early 2020, Teremana Tequila is an ultra-premium, small-batch tequila founded by Dwayne ‘The Rock' Johnson. It is crafted at Destileria Teremana de Agave in the highest peaks of the Jalisco highland mountains with three expressions: Blanco, Reposado, and Añejo. Made from 100% fully mature Blue Weber Agave slow roasted in small traditional brick ovens and distilled in handmade copper pot stills, Teremana is one of the most awarded tequila brands in the world. Teremana has a simple goal; to create a high-quality, responsibly sourced tequila that is accessible by everyone to enjoy. To date, Teremana is one of the fastest-growing spirits brands in the world, reaching almost a million 9L cases sold in the rolling 12 months, faster than any other spirits brand in history.
Teremana loosely translates as ‘spirit of the earth'. The Latin word ‘terra' meaning earth, and the Polynesian word ‘mana', meaning spirit. Teremana stands for taking care of what and whom we love. From taking care of the land where we source our agave, to the painstaking process of creating our tequila, to the people we work and spend time with.
Learn more about Teremana: http://www.teremana.com/
Select trade press coverage:
Just Drinks- https://www.just-drinks.com/interviews/dwayne-is-i...,
The Spirits Business- https://www.thespiritsbusiness.com/2022/01/the-big...
Position Summary:
Teremana Tequila is looking for an enthusiastic and high-performing International Brand Manager to help drive this high-growth brand's continued success globally by leading the development and execution of brand strategies for international markets. The International Brand Manager will work closely with local marketing teams in each market, sharing brand guidelines and providing guidance to ensure consistent brand messaging and execution. This role requires a creative and strategic leader with a deep understanding of brand management in the spirits industry and the ability to collaborate effectively with diverse international marketing teams.
Principal Duties and Responsibilities:
Core Responsibilities:
Brand Strategy: Develop and implement brand strategies that resonate with the target audience in each international market. Ensure brand consistency while adapting to local preferences.
Collaboration with Local Marketing Teams: Work closely with local marketing teams to share brand guidelines, provide guidance, and ensure that brand campaigns, promotions, and product launches align with Teremana's vision and values.
Market Analysis: Conduct thorough market research to understand consumer behaviors, competitive landscapes, and market trends. Use insights to tailor brand strategies.
Brand Performance: Monitor and assess the performance of Teremana Tequila in international markets. Adjust brand strategies as needed to optimize performance and brand relevance.
Budget Management: Manage the international brand budget effectively, ensuring resources are allocated for maximum impact and ROI.
Brand Compliance: Ensure compliance with local regulations and standards while maintaining brand integrity.
Communication: Develop and maintain strong relationships with international partners, distributors, and local marketing teams to drive the brand's success in each market.
Requirements
- Bachelor's degree in Marketing, Business, or related field; MBA is a plus
- 8+ years of experience in brand management, preferably in the spirits industry, with a focus on international markets
- Strong creative thinking and problem-solving skills
- Excellent communication and interpersonal skills to build relationships with international partners and stakeholders
- Proven experience in adapting and implementing brand strategies in diverse cultural contexts
- Thrives in an entrepreneurial environment where there is not a lot of structure or too many processes.
- Commitment to problem-solving, unafraid of shifting priorities and cutting through red tape.
- Computer skills (ppt, excel, etc.). Strong PowerPoint skills are necessary for this role
- Ability to analyze data and market trends to drive brand decisions
- Willingness to travel internationally as required. Approximately 25% travel.
Benefits
- Competitive compensation package
- Comprehensive healthcare, dental, and vision benefits
- 401(k) retirement plan
- Opportunities for career growth and development within a dynamic and fast-paced environment
- Joining a brand strongly committed to quality, sustainability, and responsible sourcing
